Course

Concepts and definitions of market, marketing, agricultural marketing, market structure, marketing mix and market segmentation, classification and characteristics of agricultural markets; demand, supply and producer’s surplus of agri-commodities. Types and importance of agencies involved in agricultural marketing. Role of Govt. in agricultural marketing. Concept of international trade and its need, theories of absolute and comparative advantage. Present status and prospects of international trade in agri-commodities; GATT and WTO; Agreement on agriculture (AoA) and its implications on Indian agriculture.