OPEN ELECTIVES-UG (Arts , Humanities and Commerce)
| Course Name | Advertising |
| Course Code | 24OEL246 |
| Program | BBA (Bachelor of Business Administration) |
| Credits | 3 |
| Campus | Mysuru |
OPEN ELECTIVES-UG (Arts , Humanities and Commerce)
Introduction to Advertising- Introduction to Integrated Marketing Communications – Publicity –
Public Relations – Salesmanship – Sponsorship ? Advertising – Sales promotion.
Advertising Features, Active participants, Role of Advertising in Marketing Mix, Communication and
society? Advertising and brand building
Classification of Advertising on the basis – Area, Audience, Advertisers, Media, Objectives – Social Advertising, Political Advertising, Advocacy Advertising, Retail Advertising, Financial advertising, Corporate Image Advertising, Primary and Selective Advertising- Media in Advertising.
Comparative analysis of Media options for advertising – Television (cable / satellite / DD), Radio (special reference to FM), Internet, Print, Film (Product Placement) and Outdoor advertising. Emerging Media Options ?New Options of Transit Advertising – Marketing ThroughSocial sites – Advertising through cell phones
Economic aspects of advertising ? impact on production – distribution and consumer cost – advertising and competition – waste in advertising. Social aspects of advertising
? advertising and culture (values, festivals, customs), standard of living, ethics in advertising.
Course Objective:
It provides how to explore markets, introduce salesmanship, advertising, and brand building,
Course Outcomes:
The student will be able:
CO1: To learn and explore the advertising methodologies and integrated marketing methods CO2: To understand the features of advertising and the role of advertising in the marketing mix CO3: To analyze the classification of advertising
CO4: To understand the types of media in advertising
CO5: To study the economic aspects of advertising
|
|
PO1 |
PO2 |
PO3 |
PO4 |
PO5 |
PO6 |
PO7 |
PO8 |
PO9 |
PO10 |
PO11 |
PO12 |
PO13 |
PO14 |
PO15 |
|
CO1 |
2 |
3 |
3 |
3 |
3 |
1 |
2 |
1 |
3 |
3 |
3 |
3 |
2 |
3 |
3 |
|
CO2 |
3 |
2 |
2 |
3 |
3 |
1 |
2 |
2 |
2 |
2 |
3 |
1 |
1 |
2 |
3 |
|
CO3 |
3 |
1 |
1 |
2 |
2 |
1 |
2 |
1 |
3 |
2 |
3 |
2 |
2 |
2 |
3 |
|
CO4 |
1 |
2 |
2 |
3 |
3 |
1 |
3 |
2 |
3 |
2 |
3 |
3 |
2 |
3 |
3 |
|
CO5 |
3 |
3 |
2 |
2 |
2 |
1 |
2 |
2 |
3 |
2 |
3 |
2 |
2 |
2 |
3 |
References:
DISCLAIMER: The appearance of external links on this web site does not constitute endorsement by the School of Biotechnology/Amrita Vishwa Vidyapeetham or the information, products or services contained therein. For other than authorized activities, the Amrita Vishwa Vidyapeetham does not exercise any editorial control over the information you may find at these locations. These links are provided consistent with the stated purpose of this web site.