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Course Detail

Course Name Advertisement Production practice
Course Code 24DES385
Program B.Des. (Hons.) in Communication Design
Credits 3
Campus Kochi

Syllabus

Unit I

Layouts &Storyboards

Unit II

Copy Writing

Unit III

Design and Budget of the ad, Advertising Management, Advertising Planning and Decision making.

Unit IV

Marketing Communication, Brand Building, Advertising tactics, Media Strategy and Tactics

Unit V

Advertising – Laws and Ethics, Global Marketing and Advertising, PR Skills

Text Books / References

Reference

  • The 30-Second Storyteller: The Art and Business of Directing Commercials (Thomas Richter)
  • Storyboard Artist: A Guide to Freelancing in Film, TV, and Advertising (Giuseppe Cristiano)
  • Cinematography: Theory and (Blain Brown)
  • Motion Picture and Video Lighting. (Blain Brown)
  • Color correction (Alexis Van Hurkman)

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