The Corporate Communication (Corp-Com) function is a new initiative of the Directorate. It is primarily responsible for profiling Amrita with key media, industry bodies, government and other important stakeholders. The Corp-Com responsibility entails managing the university’s relationship with senior journalists and publications of importance, key influencers within the academic community, university circles and industry associations. Corp-Com is responsible for communicating our overall strategy to staff across the different campuses and implementing activities that engage and motivate staff across the department and the university. It is the responsibility of the Corp-Com Coordinator based in Ettimadai, to assess, track and share corporate communication activities and best practices amongst all campus locations.
The role includes the following important activities: