Research on this topic should explore how organizations could reinvent themselves with new business models when they go through digital transformation to change all the internal and external aspects. When it comes to digital transformation, it is not just about products and technology. In a connected world, where most physical products are already commodities, and people can quickly search for competitors on the Internet, market advantage should come from changing the business model, adapting it to new digital clients demanding customized services rather than new physical products. This transition from physical product to digital service is very demanding: it requires new skills, value chains, and a customer-focused mindset. The suggested research would focus on these aspects of business model creation (using digital transformation) in varying contexts such as emerging markets, and traditional and new generation business models (such as models suiting the ‘gig economy’/’two-sided/multi-sided platforms’).
Department of IT and Analytics, Amrita School of Business, Coimbatore
Exposure to Digital Business Models, Exposure to the concepts of Innovation
Dr. Radhakrishnan B has joined as Assistant Professor. He has a unique blend of extensive IT industry expensive coupled with academic credentials including Executive Fellowship (PhD) from Indian Institute of Management, Raipur, and MBA from San Jose State University, California. As part of his industry experience, Radha had played senior-management roles with HCL Technologies and Ernst and Young, handled high-performance teams, and delivered solutions on Data Management, Data Science and Analytics. Radha had worked as a Data Analytics/Data Management consultant in San Francisco Bay Area for a period of 14 years, primarily focusing on OLAP, Data Warehousing, Business Intelligence and Reporting. Radha’s passion towards academics had driven him quit his IT job, and pursue a PhD degree in the area of Strategic Management. As part of his PhD, Radha has published two papers in reputed International Journals. Radha’s research interests are in Digital Transformation, Technology Strategy related to using technologies such as Block-chain, IoT, data analytics, technology management and innovation management
