Publication

Abstract : Kerala, God’s own Country, was taken aback with the devastating flood in August. More than 350 people lost their lives. Thousands of people remained marooned, animals were killed, houses were submerged, and vehicles were floating. The damage doesn’t end there. According to the government, the State met with a loss of Rs. 20,000 crore. Malayalam Television news channels covered the flood 24*7 without a break. Some of them set up helpdesks to pass information on the missing, the stranded, and the rescue efforts. Breathtaking visuals of floods were also aired. Every minute aspect of rescue operations and flood were communicated. We know that a visual speaks a thousand words. In the case of Kerala flood, some visuals created panic. Some were soothing and some were informative. This study attempts to analyze the impact of visuals aired by Malayalam television channels on women in Kuttanad. A sample of 500 respondents of age group 15-60 from different Panchayaths of Kuttanad are selected and structured questionnaires distributed to them and the response collected. The research assesses women’s rationale for watching the visuals of the flood in Kerala and also its impact on Women in selected areas of Kuttanad. The objective of the research is to understand the relationship between viewers and their motives for watching television.