Publication

Abstract : Sport is something which includes physical activity through casual or trained participation which intent to improve physical ability and skills while providing enjoyment to participant and spectator. There is an Inflation in the number of women’s participation than previous decades. But gender discrimination still exists with other issues such as politics and racism in sports. Men sports have received far more coverage when compared to women’s sports in various kinds of media. However, there is inadequate studies on the difference of media coverage between men’s and women’s sports in print media. Thus, the purpose of this study is to scrutinize the media coverage of women’s sport especially cricket in sports pages of 2 national daily and 1 regional daily newspaper’s namely The Hindu, The New Indian Express and Mathrubhumi. Agenda setting theory is incorporated with the study. The methodology used for the study was quantitative content analysis followed by a qualitative analysis for the interpretation of gender imbalance happening in newspaper