Publication

Abstract : Communication has been widely considered as modus operandi for sending and receiving information from one place to another. New techniques for communication have developed drastically with the advancement achieved in the field of technology. The growth of Social media as a medium intended for communication has been amazing in its ability to disseminate news to a wider circle. While facilitating the idea of sharing news and information, social media instantly gets the feedback and responses of the people to the subject dealt with. Facebook has raised itself as an integral part of social media that assists people in developing a social life. The main objective of Facebook is to connect people and share news worldwide. An earlier Survey conducted by Pew Research Center Journalism & ampasserts that people are changing out their medium to get the News as quickly as they can. It points out that most of them grab the information and news from Facebook. Nowadays it has increased rapidly as has been reported in India times, which has observed over a 50% increase in customer engagement since it started putting out content curated for Facebook and its other digital platforms. Today, society gets interconnected with new technologies that give information much faster. Both negative and positive ideologies are posted on social media like Facebook. Propagation of news and its value get increased from the social platform through the participation of users through their Posts, Trolls, Memes, Images, and Videos and they are disseminated through mass media. Here the Facebook users become content creators and spread out their opinion on particular issues that have been covered earlier by the news channels. This study examines how news gets more popularity through Facebook than other media outlets among youngsters. A Quantitative method of analysis with a survey among youngsters to identify the news experience, user's nature of discovering news, the nature of preference among youngsters on news posted and reposted on Facebook, and the popularity of news through questionnaire and quantitative content analysis will be done by sampling 100 Facebook profiles. Thus, the study intends to bring out the relevance of social media, the influence it has cast on the youngsters and how this has become a new mode of disseminating news elevating it to the level of a post-news channel. Keywords: Social Media, Digital platform, Facebook, News, social interaction, sensation, Journalism.