Publication

Abstract : A cartoon is not just an entertainment for kids. It became a part of their daily lives. Thus, these animated characters have both positive and negative influence on these young minds. Understanding the fact that kids do give importance to these visual characters, corporates are using this as a strategic way to improve their sale scale. This study is trying to analyze how cartoon characters play an important role in product marketing mainly through advertisements and to scrutinize how these kids chose while they are into shopping. This study adopts survey to analyze whether children prefer products having cartoon characters; which follows with the adaption of the hypodermic needle theory. The methodology adopted for this research is Quantitative. The sample size chosen for the study is 100, and mainly focused on children aged from 4 to 8.