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Dr. Vidhya Vinayachandran

Assistant Professor (Sr. Gr.), Dept. of Commerce and Management, School of Arts, Humanities & Commerce, Kochi | Research Supervisor, Dept. of Commerce and Management, School of Arts, Humanities & Commerce, Kochi

Qualification: B.Ed., MCom, Ph.D, UGC-NET
vidhyavinayachandran@kh.amrita.edu
Research Interest: Strategic Management, Entrepreneurship, Research Methodology, Human Resource Management, Marketing, Finance, Education

Bio Publications Awards/ Rewards Conferences/ Workshops and Seminars Attended Projects Guided Courses Taught
Bio

Dr. Vidhya Vinayachandran currently serves as Assistant Professor (Sr. Gr.) at the Department of Commerce and Management, School of Arts, Humanities and Commerce, Amrita Vishwa Vidyapeetham, Kochi campus. She guides two Ph.D. candidates at Amrita Vishwa Vidyapeetham in the areas of Marketing and Finance.

Dr. Vidhya Vinayachandran received her Ph. D. in Entrepreneurship from Amrita Vishwa Vidyapeetham.. She has done her Masters in Commerce (M. Com.) from Mahatma Gandhi University. She has also qualified UGC NET. She has 5 years of experience in teaching and 7 years in research.

She has delivered lectures in the area of Research Methodology at Amrita Vishwa Vidyapeetham, Kochi campus. She is also a reviewer for reputed journals. She was the Research Coordinator of the Department. Her area of research includes Strategic Management, Entrepreneurship, Research Methodology, Human Resource Management, Marketing, Finance and Education.

Publications

Journal Article

Year : 2022

Technology adoption and usage: A conceptual model for Self Help Groups

Cite this Research Publication : Swetha Rajagopal, Vidhya Vinayachandran, Technology adoption and usage : A conceptual model for self help groups, International Journal of Early Childhood special education,vol:14, Issue 4,pp:1707-1713. (2022)

Year : 2022

A Study on Customer Attitude Towards Usage of Plastic Money in Ernakulam

Cite this Research Publication : Aswathy Lal, Anjaly Vijayan, Dr. Vidhya Vinayachandran, "A Study on Customer Attitude Towards Usage of Plastic Money in Ernakulam", International Journal of Special Education, vol.37, no:3, May 2022 , pp: 15482- 15490.

Year : 2022

Consumer Attitude Towards Organic Products – A Study with Special Reference to Pandemic

Cite this Research Publication : Sreeja Mohan, Sreelakshmi V, Srinandini K.S., Sripriya, Vidhya Vinayachandran, "Consumer Attitude towards Organic products- A Study with special reference to pandemic", Journal of Management and Entrepreneurship, Vol. 16, No.2 (II), April - June 2022.

Year : 2022

Academic, financial, and mental health stressors among undergraduates during pandemic: Do they really matter?

Cite this Research Publication : Ayida Vahid, Malavika Sunil & Vidhya Vinayachandran, (2022), "Academic, financial, and mental health stressors among undergraduates during pandemic: Do they really matter?", International Journal of Health Sciences, 6(S8), 4624–4635.

Year : 2022

Workers’ retention factors: a study on plant workers among small manufacturing firms

Cite this Research Publication : Vidhya Vinayachandran, Workers’ retention factors: a study on plant workers among small manufacturing firms, Journal of Community Positive Practices, XXII(4) 2022, 47-65 ISSN Print: 1582-8344; Electronic: 2247-6571. doi: 10.35782/JCPP.2022.4.4.

Year : 2021

Job Stress and Recovery Experience Measures among IT Employees during COVID-19 Pandemic

Cite this Research Publication : Sreedisha A.K. & Vidhya Vinayachandran, V., "Job Stress and Recovery Experience Measures among IT Employees during COVID-19 Pandemic," Turkish Online Journal Of Qualitative Inquiry, 12(3), 3540-3555. 2021.

Year : 2021

Usability of Telemedicine among Patients as a Tool of Medical Care During the COVID-19 Pandemic

Cite this Research Publication : SB, A., S Nair, A., R, O Gopalakrishnan, S., & Vidhya Vinayachandran, "Usability of Telemedicine among Patients as a Tool of Medical Care During the Covid-19 Pandemic," International Journal of Medical Science And Current Research, 4(3), 788-797. Retrieved 2 July 2021

Year : 2021

Governing Agency Social Capital as Competitive Resource – A Study among Manufacturing MSMEs in Emerging Markets

Cite this Research Publication : Vidhya Vinayachandran, "Governing Agency Social Capital as competitive resource - A Study among manufacturing MSMEs in emerging markets," Bulletin Monumental Journal, Indexed in Web of Science, Journal Impact Factor : 3.9.(vol:22, issue:1, January 2021) Retrieved 2 July 2021.

Year : 2020

A Study on Academic Stress among College Students with Reference to Kochi

Cite this Research Publication : Nayana E. R., P. S. Priyanka ,Vidhya Vinayachandran, "A Study on Academic Stress among College Students with Reference to Kochi", A Journal of Composition Theory, vol.13(6), pp: 376-390, 2020, DOI:20.18001.AJCT.2020.V13I6.20.100133

Year : 2020

Social Capital as Competitive Resource – A Driver Towards Sustained Competitive Advantage among Manufacturing MSMEs in Emerging Markets

Cite this Research Publication : Vidhya Vinayachandran and Dr. A.S Ambily, "Social Capital as Competitive Resource - A Driver Towards Sustained Competitive Advantage among Manufacturing MSMEs in Emerging Markets", Serbian Journal of Management, vol.15(1), pp : 159-173

Year : 2019

Human capital and their working environment. A Study with special reference to health and safety of manufacturing MSMEs of emerging economy

Cite this Research Publication : Vidhya Vinayachandran and Dr. A.S Ambily, "Human capital and their working environment. A Study with special reference to health and safety of manufacturing MSMEs of emerging economy", Indian Journal of Public Health Research & Development, Aug2019, Vol. 10, Issue 8, p277-282. 6p.

Year : 2018

Resource perception of Kerala MSME with special reference to engineering sectors in the district of Ernakulam

Cite this Research Publication : Vidhya Vinayachandran and Dr. A.S Ambily, "Resource Perception of Kerala MSME with special reference to engineering sectors in the district of Ernakulam", International Journal of Pure and Applied Mathematics, Publisher: Academic Publications, vol.119 pp.1437-1450, 2018.

Publisher : Academic Publications

Year : 2018

A Comparative Study of Human Capital among Entrepreneurs’ and Workers’ towards Sustained Competitive Advantage of MSME with reference to Engineering Sector, Ernakulam

Cite this Research Publication : Vidhya Vinayachandran and Dr. A.S Ambily, "A Comparative Study of Human Capital among Entrepreneurs' and Workers' towards Sustained Competitive Advantage of MSME with reference to Engineering Sector, Ernakulam", American International Journal of Research in Humanities, Arts and Social Sciences, Publisher: The International Association of Scientific Innovation and Research, vol.22,pp.158-165, 2018.

Year : 2018

A Study on the impact of Social Networking on Micro, Small and Medium Enterprise with Reference to Ernakulam

Cite this Research Publication : Vidhya Vinayachandran and Dr. A.S Ambily, "A Study on the impact of Social Networking on Micro, Small and Medium Enterprise with Reference to Ernakulam," American International Journal of Research in Humanities, Arts and Social Sciences, Publisher: The International Association of Scientific Innovation and Research, vol.22, pp. 132-139, 2018

Year : 2017

Sustainability Among MSME Entrepreneurs Towards Globalization

Cite this Research Publication : Vidhya Vinayachandran and Dr. A.S Ambily, "Sustainability among MSME Entrepreneurs towards Globalization", Advances in Natural and Applied Sciences, Publisher: American Eurasian Network for Scientific Information Publication, Vol.11, pp.332-341, 2017.

Publisher : American Eurasian Network for Scientific Information Publication

Conference Paper

Year : 2023

A Systematic Literature Review on Sustainable Competitive Advantage among Collegiate Education, A Step towards Attainment of Sustainable Development Goals

Cite this Research Publication : Vidhya Vinayachandran, "A Systematic Literature Review on Sustainable Competitive Advantage among Collegiate Education, A Step towards Attainment of Sustainable Development Goals", International Conference on Best Innovative Teaching Strategies, 2023.

Year : 2022

Job Stress and Psychological Wellbeing: an Empirical Study

Cite this Research Publication : Vidhya Vinayachandran, Sreedisha A. K., "Job Stress And Psychological Wellbeing: An Empirical Study", XVIII International May Conference on Strategic Management (IMCSM22), ISSN 2620-0597, Volume XVIII, Issue (1) (2022).

Year : 2021

Workers Retention Factors : A Study on Plant Workers among Small Manufacturing Firms in Kerala

Cite this Research Publication : Vidhya Vinayachandran, "Workers Retention Factors : A Study on Plant Workers among Small Manufacturing Firms in Kerala", 3rd International Conference in Online Mode on the Theme 'Nurturing and Transforming Business Practices in Global Village' (October 30 - 31, 2021).

Year : 2019

ICT capabilities among Micro, Small and Medium Enterprises in relation to demographic characteristics with special reference to Kochi – Kerala

Cite this Research Publication : Vidhya Vinayachandran, "ICT capabilities among Micro, Small and Medium Enterprises in relation to demographic characteristics with special reference to Kochi - Kerala", International Conference on Intelligent Computing and Control Systems - ICCS 2019- Madurai.

Year : 2019

The Role of External Players as Social Capital Enablers – A Study on Manufacturing MSMEs

Cite this Research Publication : Vidhya Vinayachandran, "The Role of External Players as Social Capital Enablers - A Study on Manufacturing MSMEs", International May Conference on Strategic Management, University of Serbia (2019).

Year : 2018

A comparative study of human capital among entrepreneurs and workers towards sustained competitive advantage with reference to engineering sectors, Ernakulam

Cite this Research Publication : Vidhya Vinayachandran, "A comparative study of human capital among entrepreneurs and workers towards sustained competitive advantage with reference to engineering sectors, Ernakulam", Two Day International Conference on Transformation of Economy through Digitization Management Perspective (2018).

Year : 2018

Resource perception of Kerala MSME with special reference to engineering sectors in the district of Ernakulam

Cite this Research Publication : Vidhya Vinayachandran, "Resource perception of Kerala MSME with special reference to engineering sectors in the district of Ernakulam", International Conference on Engineering and Advancement in Technology - Coimbatore (2018)

Year : 2017

A Study on the impact of Social Networking on Micro, Small and Medium Enterprise with reference to Ernakulam District

Cite this Research Publication : Vidhya Vinayachandran, "A Study on the impact of Social Networking on Micro, Small and Medium Enterprise with reference to Ernakulam District ", in National Research Conference on Commerce Management and Social Sciences, (2017).

Year : 2017

A Study on innovativeness towards sustainability among MSME entrepreneurs with reference to Ernakulam district

Cite this Research Publication : Vidhya Vinayachandran, "A Study on innovativeness towards sustainability among MSME entrepreneurs with reference to Ernakulam district", in National Seminar on MSME-Challenges & Opportunities – Chennai (2017).

Year : 2016

Kerala MSMEs – an analysis of hindrances towards Internationalization

Cite this Research Publication : Vidhya Vinayachandran, "Kerala MSMEs - an analysis of hindrances towards Internationalization", in Two-day International Conference on International Financial Management (2016).

Year : 2016

NEDA based hybrid architecture for DCT-HWT

Cite this Research Publication : V. Chandran, I, M., and Dr. Shikha Tripathi, “NEDA based hybrid architecture for DCT-HWT”, 2nd International Conference on VLSI System Architecture & Technology (VLSI-SATA 2016), Jan 10-12, 2016, ASE, Bangalore. IEEE, 2016.

Publisher : 2nd International Conference on VLSI System Architecture Technology (VLSI-SATA 2016), Jan 10-12, 2016, ASE, Bangalore

Book Chapter

Year : 2023

Competitive Resources and Capabilities: A Driver toward Sustained Competitive Advantage among Manufacturing MSMEs in Emerging Markets

Cite this Research Publication : Vidhya Vinayachandran. (2023) Competitive Resources and Capabiliites: A Driver towards Sustained Competitive Advantage among Manufacturing MSMEs in Emerging Markets. In: Advances in Business and Management, Vol 20. Nova Science Publishers, New York. ISBN 979-8-88697-489-8, DOI: https://doi.org/10.52305/KDTI7589

Publisher : Nova Science Publishers, New York

Year : 2021

ICT Capabilities Among Micro, Small and Medium Enterprises in Relation to Demographic Characteristics with Special Reference to Kochi–Kerala

Cite this Research Publication : Vidhya Vinayachandran, Ambily A.S. (2021), ICT Capabilities Among Micro, Small and Medium Enterprises in Relation to Demographic Characteristics with Special Reference to Kochi–Kerala. In: Smys S., Palanisamy R., Rocha Á., Beligiannis G.N. (eds) Computer Networks and Inventive Communication Technologies. Lecture Notes on Data Engineering and Communications Technologies, vol 58. Springer, Singapore. https://doi.org/10.1007/978-981-15-9647-6_88

Publisher : Springer, Singapore

Awards/ Rewards
  • Selected a paper (which is published in an International Journal) titled “Social Capital As Competitive Resource – A Driver Towards Sustained Competitive Advantage Among Manufacturing MSMEs in Emerging Markets”, for Amrita Innovation and Research Awards 2021, by Amrita Vishwa Vidyapeetham University
Conferences/ Workshops and Seminars Attended
  1. Completed an FDP organized by IIM Kozhikode on ‘Advanced Certificate in Academic Research and Data Analysis II (Jan-December 2022)
  2. Participated in the Four Day Hands-on National Level Workshop on SPSS Applications in Data Analysis, organised by the Department of Commerce and Management, School of Arts Humanities and Commerce, Amrita Vishwa Vidyapeetham, Kochi Campus, held on 23rd to 26th May 2022
  3. Completed the three-part series of the Web of Science Certification Program 2022 – Season 2 held in February 2022.
  4. Participated in the National Webinar on UserAwareness Programm-National Digital Library of India (NDLI) held on Nov. 30, 2021 organized by the NDLI Club of Amrita Vishwa Vidyapeetham NDLI Club
  5. Attended the e-Workshop on Referencing made easy using Mendeley held from 02-03 Oct 2021 organized by Research smith.
  6. Attended the e-Workshop on Research Design held from 4-5  Sept. 2021 organized by Research smith.
  7. Participated in the International Faculty Development Programme (FDP) on The Art of Doing Research jointly organized by Jyothi Engineering College, Thrissur, India, CHRIST (Deemed to be University), Bangalore, India and Pelita Bangsa University, Indonesia in association with Internal Quality Assurance Cell (IQAC), Jyothi Engineering College, Thrissur, India during 12-22 July, 2021.
  8. Attended the e-Workshop on “Questionnaire Data Analysis using SPSS & AMOS” 11-16 July, 2021, organized by Researchsmith.
  9. Participated for TCS iON Masterclass on Robo Advisory and Wealth Management – an emerging opportunity conducted on October 8th,2021.
  10. Attended the webinar How to write a research paper for an international Journal – Tips, Traps & Tricks organized by Springer Nature for Amrita Vishwa Vidyapeetham conducted on 30th July, 2021.

Participation in Short Term Courses

  1. Completed Course on ‘Sampling, People, Networks and Records’ offered at University of Michigan, June 2020
  2. Completed Course on ‘Questionnaire Design for Social Surveys’ offered at University of Michigan, October 2020
  3. Completed NPTEL Faculty Development Programme on the course Introduction to Research in the month of November, 2020.
Projects Guided

M. Phil.

  1. Impact of Job Stress and Psychological wellbeing among IT Professionals during COVID 19 pandemic.- Sreedisha A. K.

M. Com.

  1. A fundamental analysis of Agro tech foods Ltd and CCL products India Ltd over the past five years (2017 – 2021) – Aswathy Lal
  2. The Impact Of Online Services On Customer Satisfaction Of Myfin Global Finance Media Ltd – Ayida Vahid.
  3. Financial Statement Analysis of Kerala Khadi and Village Industries Board, Thiruvananthapuram – Nigitha K.K.

BBM/ B Com

  1. Consumer’s Attitude Towards Organic Products During Pandemic – A Study With Special Reference To Ernakulam – Sreeja Mohan, Sreepriya, Sreenandini, Sreelakshmi
  2. A Study On Academic Stress Among College Students With Reference To Amrita School Of Arts And Sciences, Kochi.- Nayana, Priyanka, Pooja, Shilpa.
  3. Internet Banking Service Quality And Customer Satisfaction in Public and Private Sector banks During COVID-19 Pandemic – Aleena T George and Deepthi Dinesh.
  4. Consumer Satisfaction Towards Online Shopping During Covid-19 Pandemic With Special Reference To Ernakulum And Alappuzha Districts – Pooja Sudeesh and Pournami.
Courses Taught
  1. Supply Chain Management (UG level)
  2. Introduction to Shipping (UG level)
  3. Warehousing and Inventory Management (UG level)
  4. Small Business and Entrepreneurship (UG level)
  5. Financial Markets and Services (UG level)
  6. Project Appraisal and Financial Planning (PG level)
  7. Insurance and Risk Management (UG and PG level)
  8. Research Methodology (PG level)
  9. Accounting (UG and PG level)
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