Publication

Abstract : Irulas are a unique ethnic community living in the Nilgiri district mostly confined to the forest. This provided the backdrop for the study to ascertain the influence of soap operas in their lives. Several anthropological and ethnographic studies have advocated that TV is the main source of medium through which families get knowledge about life outside their settlement. A survey of 120 Irula women was conducted in the bokkapuram area in the Nilgiris. The demographics under seven heads were analysed on their influence of the soaps. They spend a surprisingly significant amount of time with television watching soaps. The effect is yet to be fully documented. This study concludes that, these tribal women are not aware of the impact of soaps in their lives that act as a psychological trap.