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Gopakumar V.

Assistant Professor, Amrita School of Business, Coimbatore

Qualification: BSc, PGDM
gopakumarv@cb.amrita.edu
Curriculum Vitae

Bio Publications Areas of Professional Expertise
Bio

Gopakumar. V joined ASB Coimbatore with his varied experience of 12 years in Consulting, Retail. Branding & Marketing, Entrepreneurship, and Sales and Distribution. A 2003 alumnusof ASB Coimbatore, he startedhis career at Philips India Ltd.

Over a year, he moved to Blue Star Ltd as a member of their Strategic Programs team. At Blue Star, he was handling national responsibilities for the channel planning and retail expansion of the company’s Air conditioning division. Later, he started a consulting outfit in the Retail Industry and has been working on Retail space branding and rollout solutions for corporates and SMEs. His areas of research include consumer behavior, retailing and rural marketing. For MBA students, he teaches Marketing Management, Retail Management and Rural Management. He is currently pursuing his Ph.D. at Amrita University.

Industry and Academic Experience: 17 years

Professional Experience

  • Amrita School of Business (ASB), Coimbatore – Faculty Associate December 2014 – present day
  • “Bridge”, Chennai – Associate Consultant January 2011 – December 2014
  • Rfsquare (Retail Fixtures & Furniture Pvt.Ltd.) – Business Head July 2007 – December 2010
  • Blue Star Ltd – Asst. Manager (Strategic Programs) June 2004 – July 2007
  • Philips India Ltd. – Sales Officer April 2003 – March 2004

Education

YEAR DEGREE/PROGRAM INSTITUTION
2001 – 2003 Post Graduate Diploma in Management Amrita Institute of Management, Coimbatore, India, in Marketing and Finance
1997 – 2000 B.Sc. Graduation in Physics from Mahatma Gandhi University, Kottayam, Kerala
Publications

Journal Article

Year : 2020

State, private or cooperatives? The governance of Tawa reservoir fisheries, India.

Cite this Research Publication : A. Jyotishi, Gopakumar V., Madhavan, iv, S., and R, P., “State, private or cooperatives? The governance of Tawa reservoir fisheries, India”, Fisheries Management and Ecology, vol. 27, pp. 325-335, 2020.

Publisher : Fisheries Management and Ecology

Year : 2018

Pharmaceutical Marketing: Directions for Customer Orientation (Scopus)

Cite this Research Publication : Rejikumar G., Aswathy Asokan. A, and Gopi Kumar. V (2018). Pharmaceutical Marketing: Directions for Customer Orientation. Research Journal of Pharmacy and Technology, 11(8): Aug 2018 (Q2)

Publisher : Research Journal of Pharmacy and Technology .

Year : 2011

The Indian Retail Industry and some of its HR challenges

Cite this Research Publication : Gopakumar V., “The Indian Retail Industry and some of its HR challenges”, NHRD Network Journal, 2011.

Publisher : NHRD Network Journal

Conference Paper

Year : 2019

Continuities and Changes in Urban Fish Markets – A comparative view of Chennai and Bangalore

Cite this Research Publication : Gopakumar V., “Continuities and Changes in Urban Fish Markets – A comparative view of Chennai and Bangalore”, in MARE 2019 Xth Conference, Amsterdam, 2019

Publisher : MARE

Year : 2019

Women Entrepreneurs in the Fish Value Chain: A Micro Level Study of Vulnerability and Resilience in India

Cite this Research Publication : Gopakumar V., “Women Entrepreneurs in the Fish Value Chain: A Micro Level Study of Vulnerability and Resilience in India”, in 7th International Conference on Gender in Aquaculture and Fisheries, AIT, Bangkok, Thailand, 2019.

Publisher : International Conference on Gender in Aquaculture and Fisheries

Year : 2017

Understanding Vulnerability And Reselience Of Women Entrepreneurs In The Fish Value Chain: A Micro Level Study In India

Cite this Research Publication : Gopakumar V. and Jyotishi, A., “Understanding Vulnerability And Reselience Of Women Entrepreneurs In The Fish Value Chain: A Micro Level Study In India”, in INSEE 2017 Conference, India, 2017.

Publisher : INSEE 2017 Conference, India

Year : 2017

Understanding Changes and Continuity in Urban Fish Markets – A Study in Chennai and Bangalore

Cite this Research Publication : Gopakumar V. and Jyotishi, A., “Understanding Changes and Continuity in Urban Fish Markets – A Study in Chennai and Bangalore”, in MARE 2017 IXth Conference, Amsterdam, 2017.

Publisher : MARE 2017 IXth Conference, Amsterdam

Year : 2017

Modelling Visual Aesthetics of m-atmospherics : An Environmental Psychology Perspective

Cite this Research Publication : Gopakumar V. and Kumar, D. S., “Modelling Visual Aesthetics of m-atmospherics : An Environmental Psychology Perspective”, in AMA Summer 2017 (conference), Florida , 2017.

Publisher : AMA Summer 2017 (conference), Florida

Newspaper Article

Year : 2019

The Fish Traders of Madras

Cite this Research Publication :
Gopakumar V., “The Fish Traders of Madras”, Madras Courier, 2019.

Publisher : Madras Courier

Areas of Professional Expertise

Consulting

  • Working with Small and Medium Enterprises on Strategic Planning and Implementation

Distribution and Channel Management

  • Network planning
  • Driving territory topline through dealer networks
  • Channel selection, appointment & management
  • Channel training & communication

Retail Branding

  • End-to-end retail branding
  • Budgeting, project planning and management
  • Contract Management
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