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Pravitha N. R.

Assistant Professor (Sr. Grd.), Depatment of Commerce and Management, School of Arts, Humanities and Commerce, Amritapuri

Qualification: MBA
pravithanr@am.amrita.edu
Research Interest: Behavioural Finance Psychology, Financial Instruments, Marketing, Studies in Economics & Finance

Bio

Pravitha N. R. currently serves as Assistant Professor (Sr. Grd.) at School of Arts, Humanities and Commerce, Amritapuri. With the blessings of Amma, she started her teaching career in the Department of Commerce and Management, School of Arts, Humanities and Commerce, Amritapuri Campus, in the year 2007, and now is pursuing Ph.D. in the area of Investment Analysis.

As a faculty in the area of Finance and Marketing, she has taught Microeconomics, Managerial Economics, Principles of Management, Management Information System, Supply Chain Management, Banking and Insurance, Investment Management, Business Research Methods, Marketing Management and E business and Entrepreneurship for B. B. M, B. B. A., B. Com., M. C. A, and B. Sc. programs.

 

Publications

Journal Article

Year : 2022

A Study on Entrepreneurial Intentions of University Students in Southern Kerala

Cite this Research Publication : A Study on Entrepreneurial Intentions of University Students in Southern Kerala,KOREA REVIEW OF INTERNATIONAL STUDIES, Monthly Publication / Volume 15 Issue 33 Apr 2022
Pravitha N. R, Gopika S. Nath, S. Sandhiya and Veena Vijayakumar

Publisher : Monthly Publication

Year : 2021

Online Shopping Behaviour: A Study on Exploring the Dependence of Demographics of the People in Kerala on their Behaviour in Online Shopping

Cite this Research Publication : Online Shopping Behaviour: A Study on Exploring the Dependence of Demographics of the People in Kerala on their Behaviour in Online Shopping, Turkish Journal of Computer and Mathematics Education Vol.12 No.10 (2021), 4153-4161

Publisher : Turkish Journal of Computer and Mathematics Education

Year : 2020

An Analysis on the Worker and Customer Satisfaction relating to Online Food Delivery Companies in Southern Kerala

Cite this Research Publication : An Analysis on the Worker and Customer Satisfaction relating to Online Food Delivery Companies in Southern Kerala, May-June 2020,ISSN: 0193-4120 Page No. 9292 - 9300

Year : 2020

A Study on Change in Scenario of Drop Out Rates of Tribal Students of Rajeev Gandhi Memorail Residential School Noolpuzha, Sulthan Bathery, Wayanad, Kerala

Cite this Research Publication : International Journal of Advanced Science and Technology Vol. 29, No. 7, (2020), pp. 4565-4571 ISSN: 2005-4238 IJAST Copyright ⓒ 2020 SERSC 4565 A STUDY ON CHANGE IN SCENARIO OF DROP OUT RATES OF TRIBAL STUDENTS OF RAJEEV GANDHI MEMORAIL RESIDENTIAL SCHOOL NOOLPUZHA , SULTHAN BATHERY, WAYANAD,KERALA.

Publisher : International Journal of Advanced Science and Technology

Year : 2019

A Study on the Role of Self Help Group in Organic Farming

Cite this Research Publication : Jour of Adv Research in Dynamical & Control Systems, Vol. 11, 06-Special Issue, 2019 A Study on the Role of Self Help Group in Organic Farming

Publisher : Jour of Adv Research in Dynamical & Control Systems,

Year : 2018

An Exploratory Study of Awareness and Attitude Towards Crowdfunding in Kerala

Cite this Research Publication : Rekha Bhuvanendran, Pravitha N R, An Exploratory Study of Awareness and Attitude Towards Crowdfunding in Kerala, International Journal of Pure and Applied Mathematics Volume 118 No. 20 2018, 4065-4078 ISSN: 1314-3395 (on-line version) url: http://www.ijpam.eu Special Issue.

Publisher : International Journal of Pure and Applied Mathematics Volume

Year : 2017

A STUDY ON FACTORS INFLUENCING TEAM EFFECTIVENESS IN A RESORT ENVIRONMENT

Cite this Research Publication : INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH Management VOLUME-6 | ISSUE-6 | JUNE-2017 | ISSN No 2277 - 8179 | IF : 4.176 | IC Value : 78.46, A STUDY ON FACTORS INFLUENCING TEAM EFFECTIVENESS IN A RESORT ENVIRONMENT

Publisher : INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH

Year : 2017

A study on factors influencing team effectiveness in a resort environment

Cite this Research Publication : Pravitha N. R. and Indrajith, “A study on factors influencing team effectiveness in a resort environment”, International Journal of Scientific Research, vol. 6, no. 6, 2017.

Publisher : International Journal of Scientific Research

Year : 2015

A Study on Investment Alternatives and Investment Behavior in Changanacherry

Cite this Research Publication : Volume : 4 | Issue : 8 | Aug 2015 • ISSN No 2277 - 8179 A Study on Investment Alternatives and Investment Behavior in Changanacherry

Year : 2015

A Study on Factors Affecting Investment on Mutual Funds and Its Preference of Retail Investors

Cite this Research Publication : International Journal of Scientific and Research Publications, Volume 5, Issue 8, August 2015 1 ISSN 2250-3153 www.ijsrp.org A Study on Factors Affecting Investment on Mutual Funds and Its Preference of Retail Investors

Publisher : International Journal of Scientific and Research Publications

Year : 2015

A Study on Investment Behaviour with Special Reference to Kollam Corporation

Cite this Research Publication : Pravitha N. R. and Gowari Nair, “A Study on Investment Behaviour with Special Reference to Kollam Corporation”, Global Journal for Research Analysis, vol. 4, no. 8, 2015.

Publisher : Global Journal for Research Analysis

Year : 2015

A Study on Investment Alternatives and Investment Behaviour

Cite this Research Publication : Pravitha N. R., “A Study on Investment Alternatives and Investment Behaviour”, IJSR- International Journal of Scientific Research, vol. 4, no. 8, 2015.

Publisher : IJSR- International Journal of Scientific Research

Year : 2015

A Study on Factors Affecting Investment on Mutual Funds and Its Preference of Retail Investors

Cite this Research Publication : B Arathy, Aswathy A Nair, Anju Sai, and Pravitha N. R., “A Study on Factors Affecting Investment on Mutual Funds and Its Preference of Retail Investors”, International Journal of Scientific and Research Publications, vol. 5, 2015

Publisher : International Journal of Scientific and Research Publications

Conference Paper

Year : 2022

Demographic Factors and Perception of Individual Investors on Mutual Fund with Special Reference to Southern Kerala Region

Cite this Research Publication : Pravitha N. R., Demographic Factors and Perception of Individual Investors on Mutual Fund with Special Reference to Southern Kerala Region. ICRETM 2022 -2nd International Conference on Recent Trends in Engineering Technology and Management,Christ the King Engineering College, Coimbatore.

Publisher : Christ the King Engineering College

Research Article

Year : 2015

A Study on Investment Behaviour with Special Reference to Kollam Corporation

Cite this Research Publication : Volume-4, Issue-8, August-2015 • ISSN No 2277 - 8160 Research Paper Commerce Management A Study on Investment Behaviour with Special Reference to Kollam Corporation

Publisher : Research Paper Commerce Management

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