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Dr. Sangeetha G.

Associate professor, Amrita School of Business, Coimbatore

Qualification: Ph.D
g_sangeetha@cb.amrita.edu
Google Scholar Profile
Scopus Author ID
Research Interest: Econometric Applications, Economics of Institutions, Electronic Word of Mouth in Tourism, Reforms in Transition Economies, Transition Economies and Public Sector Reforms

Bio Publications Academic Appointments Education Ongoing Research Working Papers Invited speaker Honors, Awards & Grants Professional Affiliations & Service Activities
Bio

A gold medalist in her graduation and post-graduation, Dr. Sangeetha received her Ph.D. from Indira Gandhi Institute of Development Research, Mumbai. Her extensive research experiences include projects done for UNDP, NSE-IGIDR corporate governance initiative and Department of Science and Technology (ongoing). As an academician, she was associated with XLRI, KPR School of Business, Loyola Institute of Business Administration, PSG Institute of Management, and IIM Kashipur.

She teaches Macroeconomics, Commercial Banking, FinTech, Research Methodology and Applied Econometrics for MBA and PhD students.

 

Publications

Conference Paper

Year : 2023

Analysing the Factor Influencing Post COVID-19 Experience Through User-Generated Content: Luxury Hotel in India

Cite this Research Publication : Balan, S., &Gunasekar, S. (2023, April). Analysing the Factor Influencing Post COVID-19 Experience Through User-Generated Content: Luxury Hotel in India. In International Conference on Information and Communication Technology for Intelligent Systems (pp. 63-73). Singapore: Springer Nature Singapore.

Year : 2017

Technological Advancement and Tourism: A Panel Data Analysis of ASEAN Countries

Cite this Research Publication : A. Rajan, Manuel, B., Sankar, K. S. Hari, and Dr. Sangeetha G, “Technological Advancement and Tourism: A Panel Data Analysis of ASEAN Countries”, in 2016 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2016, 2017.

Publisher : 2016 IEEE International Conference on Computational Intelligence and Computing Research

Year : 2017

Study of Essential Personality Characteristics for the Young Indian Millennial: A Tobit Analysis

Cite this Research Publication : Viswanathan Venkateswaran, Dr. Sangeetha G, and Dr. Deepak Gupta, “Study of Essential Personality Characteristics for the Young Indian Millennial: A Tobit Analysis”, in 2017 International Conference on Advances in Computing, Communications and Informatics (ICACCI), 2017.

Publisher : 2017 International Conference on Advances in Computing, Communications and Informatis

Year : 2017

Influence of Values on Quality Consciousness among Indian Consumers

Cite this Research Publication : Nair V. S., Gupta D., and Dr. Sangeetha G, “Influence of Values on Quality Consciousness among Indian Consumers”, in 2017 International Conference on Data Management, Analytics and Innovation, ICDMAI 2017, 2017, pp. 177-181.

Publisher : 2017 International Conference on Data Management, Analytics and Innovation,

Year : 2017

Influence of Product Perception and Discounts on the Preference of Online Payment

Cite this Research Publication : A. Mishra, Dr. Sangeetha G, Dr. Deepak Gupta, and N., K., “Influence of Product Perception and Discounts on the Preference of Online Payment”, in 2016 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2016, 2017.

Publisher : 2016 IEEE International Conference on Computational Intelligence and Computing Research,

Year : 2017

Factors Influencing Choice of Cuisines while Indian Consumers Eat Out

Cite this Research Publication : V. Tharavath, Gupta D., and Dr. Sangeetha G, “Factors Influencing Choice of Cuisines while Indian Consumers Eat Out”, in 2017 International Conference on Data Management, Analytics and Innovation, ICDMAI 2017, 2017, pp. 157-160.

Publisher : 2017 International Conference on Data Management, Analytics and Innovation,

Year : 2017

Export behaviour and Innovation-A tobit analysis

Cite this Research Publication : M. S. Nekethna and Dr. Sangeetha G, “Export behaviour and Innovation-A tobit analysis”, in 2016 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2016, 2017.

Publisher : 2016 IEEE International Conference on Computational Intelligence and Computing Research,

Year : 2016

A TOBIT Analysis of Financial Crisis Impact on Capital Structure

Cite this Research Publication : P. Amirthalingam and Dr. Sangeetha G, “A TOBIT Analysis of Financial Crisis Impact on Capital Structure”, in International Conference on Communication and Signal Processing, ICCSP 2016, 2016.

Publisher : International Conference on Communication and Signal Processing, ICCSP 2016, Institute of Electrical and Electronics Engineers Inc.

Year : 2016

Random Effect Approach: Global Financial Crisis Impact on Indian Basic Metal Industry

Cite this Research Publication : P. J. Prakash and Dr. Sangeetha G, “Random Effect Approach: Global Financial Crisis Impact on Indian Basic Metal Industry”, in International Conference on Communication and Signal Processing, ICCSP 2016, 2016.

Publisher : International Conference on Communication and Signal Processing, ICCSP 2016, Institute of Electrical and Electronics Engineers Inc.

Year : 2016

Online Search Tool: Case of Indian Matrimony Portals

Cite this Research Publication : S. J. Iyer, Gupta, D., and Dr. Sangeetha G, “Online Search Tool: Case of Indian Matrimony Portals”, in International Conference on Communication and Signal Processing, ICCSP 2016, 2016.

Publisher : International Conference on Communication and Signal Processing, ICCSP 2016, Institute of Electrical and Electronics Engineers Inc.

Year : 2016

Factors that Influence Attitude Towards 4G Internet Adoption

Cite this Research Publication : A. Ashok, Viswanathan, G., Dr. Sangeetha G, and Gupta, D., “Factors that Influence Attitude Towards 4G Internet Adoption”, in International Conference on Communication and Signal Processing, ICCSP 2016, 2016.

Publisher : International Conference on Communication and Signal Processing, ICCSP 2016, Institute of Electrical and Electronics Engineers Inc.

Year : 2016

Factors Affecting Frequency of Eating out Among Indians

Cite this Research Publication : N. Mohan, Dr. Sangeetha G, and Gupta, D., “Factors Affecting Frequency of Eating out Among Indians”, in International Conference on Communication and Signal Processing, ICCSP 2016, 2016.

Publisher : International Conference on Communication and Signal Processing, ICCSP 2016, Institute of Electrical and Electronics Engineers Inc.

Year : 2016

Export Earnings of Telecommunication, Software and ITeS – A Comparative Study Post Financial Crisis

Cite this Research Publication : K. S. Vighnesh and Dr. Sangeetha G, “Export Earnings of Telecommunication, Software and ITeS - A Comparative Study Post Financial Crisis”, in International Conference on Communication and Signal Processing, ICCSP 2016, 2016.

Publisher : International Conference on Communication and Signal Processing, ICCSP 2016, Institute of Electrical and Electronics Engineers Inc.

Year : 2016

Brand Relationship Quality of Online Shopping Portals a Study in the Indian Context

Cite this Research Publication : A. P. Pillai, Gupta, D., and Dr. Sangeetha G, “Brand Relationship Quality of Online Shopping Portals a Study in the Indian Context”, in International Conference on Communication and Signal Processing, ICCSP 2016, 2016.

Publisher : International Conference on Communication and Signal Processing, ICCSP 2016, Institute of Electrical and Electronics Engineers Inc.

Year : 2016

Impact of Self Concepts & Person Concepts on the Travel Frequency of an Indian Tourist

Cite this Research Publication : S. Unni, Dr. Sangeetha G, and Gupta, D., “Impact of Self Concepts & Person Concepts on the Travel Frequency of an Indian Tourist”, in International Conference on Communication and Signal Processing, ICCSP 2016, 2016.

Publisher : International Conference on Communication and Signal Processing, ICCSP 2016, Institute of Electrical and Electronics Engineers Inc.

Year : 2015

Paid membership and online matrimony portals – An Indian study

Cite this Research Publication : Dr. Subramania Iyer K., Mohan, N., Dr. Sangeetha G, and Gupta, D., “Paid membership and online matrimony portals - An Indian study”, in 2015 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2015, 2015.

Publisher : 2015 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2015

Year : 2015

IT-ITeS sector’s export performance – A comparative study using regression

Cite this Research Publication : K. S. Vighnesh, Pavithra, A., Prakash, J. P., Dr. Sangeetha G, and N., K., “IT-ITeS sector's export performance - A comparative study using regression”, in 2015 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2015, 2015.

Publisher : 2015 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2015

Year : 2015

Inbound international tourism development in India: A panel data analysis on its affecting factors

Cite this Research Publication : Dr. Suresh M., Bid, K., Dr. Sangeetha G, and Krishnan N., “Inbound international tourism development in India: A panel data analysis on its affecting factors”, in 2015 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2015, 2015.

Publisher : 2015 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2015

Year : 2015

Facebook as a site of information: A study in the Indian context

Cite this Research Publication : A. P. Pillai, Ashok, A., and Dr. Sangeetha G, “Facebook as a site of information: A study in the Indian context”, in 2015 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2015, 2015.

Publisher : 2015 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2015

Year : 2015

E-retail and Online Customer Satisfaction: Differential Impact of Delivery Time in Indian Metros

Cite this Research Publication : S. Unni, Nair V. S., Dr. Sangeetha G, Karthikeyan, M., and Krishnan, N., “E-retail and Online Customer Satisfaction: Differential Impact of Delivery Time in Indian Metros”, in 2015 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2015, 2015.

Publisher : 2015 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2015

Year : 2014

Trade and Access to Credit in Import Destinations: Evidence from India’s Exports to Africa

Cite this Research Publication : R. Patri, G., B. Narayanan, and Dr. Sangeetha G, “Trade and Access to Credit in Import Destinations: Evidence from India’s Exports to Africa”, in Yale-Great Lakes 9th International Research Conference, Chennai, 2014.

Publisher : Yale-Great Lakes 9th International Research Conference

Year : 2014

Ranking Airline Competitiveness – An Indian Scenario

Cite this Research Publication : Swathik H and Dr. Sangeetha G, “Ranking Airline Competitiveness - An Indian Scenario”, in Yale-Great Lakes 9th International Research Conference, Chennai, 2014.

Publisher : Yale-Great Lakes 9th International Research Conference

Year : 2014

Impact of board structure on firm performance: A comparison of private sector with SOEs in India (Under Review)

Cite this Research Publication : Sofi and Dr. Sangeetha G, “Impact of board structure on firm performance: A comparison of private sector with SOEs in India (Under Review)”, in 51st Annual Conference of The Indian Econometric Society (TIES), Punjabi University, Patiala, India, 2014.

Publisher : 51st Annual Conference of The Indian Econometric Society (TIES), Punjabi University, Patiala, India

Year : 2014

Estimating Tourism Demand in India

Cite this Research Publication : Subramanian R., Narayan, B., and Dr. Sangeetha G, “Estimating Tourism Demand in India”, in Yale-Great Lakes 9th International Research Conference, Chennai, 2014.

Publisher : Yale-Great Lakes 9th International Research Conference

Journal Article

Year : 2023

AI-enables product purchase on Amazon: what are the consumers saying?

Cite this Research Publication : Gunasekar, S., Ray, S., Dixit, S. K., & PA, M. R. (2023). AI-enables product purchase on Amazon: what are the consumers saying?. foresight, 25(2), 185-193

Publisher : foresight

Year : 2023

Guest editorial: Re-imagining marketing in a post-pandemic world: challenges, strategies, and solutions

Cite this Research Publication : Dixit, S. K., Correia, A., &Gunasekar, S. (2023). Guest editorial: Re-imagining marketing in a post-pandemic world: challenges, strategies, and solutions. Qualitative Market Research: An International Journal, 26(4), 281-284

Year : 2023

Festive Nostalgia in COVID-19: An Empirical Conceptualization

Cite this Research Publication : Payel Das , Gunasekhar, S., Dubey, R. & Mandal, S. (2023). Festive Nostalgia in COVID-19: An Empirical Conceptualization. Leisure/Loisir.

Year : 2022

Wine-experienscape and tourist satisfaction: through the lens of online reviews

Cite this Research Publication : Gunasekar, S., Das, P., Dixit, S. K., Mandal, S., & R Mehta, S. (2022). Wine-experienscape and tourist satisfaction: through the lens of online reviews. Journal of Foodservice Business Research, 25(6), 684-701

Year : 2022

Feedback effects of economic growth on innovation: a country-level empirical study

Cite this Research Publication : Thangavelu, S., Gunasekar, S., &Jyotishi, A. (2022). Feedback effects of economic growth on innovation: a country-level empirical study. Journal of Science and Technology Policy Management, 13(1), 22-42.

Year : 2021

Understanding service quality attributes that drive user ratings: A text mining approach

Cite this Research Publication : Gunasekar, S., Kumar, D. S., Purani, K., Sudhakar, S., Dixit, S. K., & Menon, D. (2021). Understanding service quality attributes that drive user ratings: A text mining approach. Journal of Vacation Marketing, 27(4), 400-419

Year : 2021

Gastro-nostalgia: towards a higher order measurement scale based on two gastro festivals

Cite this Research Publication : Mandal, S., Gunasekar, S., Dixit, S. K., & Das, P. (2021). Gastro-nostalgia: towards a higher order measurement scale based on two gastro festivals. Tourism Recreation Research, 1-23

Year : 2021

Present and prospective research themes for tourism and hospitality education post-COVID19: A bibliometric analysis

Cite this Research Publication : Menon, D., Gunasekar, S., Dixit, S., Das, P. & Mandal, S. (2021). "Present and prospective research themes for tourism and hospitality education post-COVID19: A bibliometric analysis". Journal of Hospitality, Leisure, Sport & Tourism Education, Volume 30, 100360, DOI: https://doi.org/10.1016/j.jhlste.2021.100360

Year : 2020

Examining online ratings and customer satisfaction in airlines

Cite this Research Publication : Sudhakar, S., &Gunasekar, S. (2020). Examining online ratings and customer satisfaction in airlines. Anatolia, 31(2), 260-273. DOI: 10.1080/13032917.2020.1747238

Year : 2020

Capital contribution, insider ownership and firm performance: evidence from Indian IPO firms

Cite this Research Publication : Jain, B., Gunasekar, S., &Balasubramanian, P. (2020). Capital contribution, insider ownership and firm performance: evidence from Indian IPO firms. International Journal of Corporate Governance, 11(1), 23-46. DOI: 10.1504/IJCG.2020.107404

Year : 2019

Does Autonomy Matter in State Owned Enterprises? Evidence from Performance Contract in India

Cite this Research Publication : Gunasekar S and Sarkar J. (2019). Does Autonomy Matter in State Owned Enterprises? Evidence from Performance Contract in India. Economics of Transitionand Institutional Change, 29March; 1-38. DOI: 10.1111/ecot.12220

Year : 2019

Does hotel attributes impact customer satisfaction: a sentiment analysis of online reviews

Cite this Research Publication : Dr. Sangeetha G, “Does hotel attributes impact customer satisfaction: a sentiment analysis of online reviews”, Journal of Global Scholars of Marketing Science: Bridging Asia and The World, 2019.

Publisher : Journal of Global Scholars of Marketing Science: Bridging Asia and The World

Year : 2019

Does Autonomy Matter in State Owned Enterprises? – Evidence from Performance Contracts in India

Cite this Research Publication : Dr. Sangeetha G, “Does Autonomy Matter in State Owned Enterprises? - Evidence from Performance Contracts in India”, The Economics of Transition, 2019.

Publisher : The Economics of Transition

Year : 2019

Does autonomy matter in state owned enterprises? Evidence from performance contracts in India

Cite this Research Publication : Dr. Sangeetha G and Sarkar, J., “Does autonomy matter in state owned enterprises? Evidence from performance contracts in India”, Economics of Transition and Institutional Change (ABDC - A Category), vol. 27, no. 3, pp. 763–800, 2019.

Publisher : Economics of Transition and Institutional Change (ABDC - A Category), Wiley Online Library

Year : 2018

Textile Industry CSR Disclosure Trends : Reflections from India and Malaysia

Cite this Research Publication : V. Govindasamy, Dr. Kalyani Suresh, and Dr. Sangeetha G, “Textile Industry CSR Disclosure Trends : Reflections from India and Malaysia”, Prabandhan: Indian Journal of Management, vol. 11, no. 12, 2018.

Publisher : Prabandhan: Indian Journal of Management

Year : 2018

Spatial Proximity and SWB a Study Across Nations

Cite this Research Publication : Dr. P. Balasubramanian, Sureshkumar, V., and Dr. Sangeetha G, “Spatial Proximity and SWB a Study Across Nations”, International Journal of Engineering and Technology (UAE), vol. 33, 2018.

Publisher : International Journal of Engineering and Technology (UAE) .

Year : 2018

International Tourist Arrival in India: Impact of Mumbai 26/11 Terror Attack

Cite this Research Publication : Dr. Sangeetha G, Patri, R., and Narayanan, B., “International Tourist Arrival in India: Impact of Mumbai 26/11 Terror Attack”, Foreign Trade Review, vol. 53, pp. 12-28, 2018.

Publisher : Foreign Trade Review

Year : 2018

Impact of Restaurant’s Features on the Reviews and Ratings

Cite this Research Publication : Dr. Sangeetha G, Akshay, N., and Sudhakar, S., “Impact of Restaurant's Features on the Reviews and Ratings”, International Journal of Pure and Applied Mathematics, vol. 119, pp. 239-245, 2018.

Publisher : International Journal of Pure and Applied Mathematics

Year : 2018

Hotel Categories and Customer Reviews

Cite this Research Publication : Dr. Sangeetha G, Siddharth, K., and Sudhakar, S., “Hotel Categories and Customer Reviews”, International Journal of Pure and Applied Mathematics, vol. 119, pp. 169-174, 2018.

Publisher : International Journal of Pure and Applied Mathematics

Year : 2017

Factors influencing group member satisfaction in the software industry

Cite this Research Publication : T. Ta Goud, Smrithirekha, Vab, and Dr. Sangeetha G, “Factors influencing group member satisfaction in the software industry”, Advances in Intelligent Systems and Computing, vol. 468, pp. 223-230, 2017.

Publisher : Advances in Intelligent Systems and Computing

Conference Proceedings

Year : 2017

The Impact of Corporate Governance and Firm Performance on Chief Executive Officer’s Compensation: Evidence from Central State Owned Enterprises in India

Cite this Research Publication : Dr. Sangeetha G and Sofi Dinesh, “The Impact of Corporate Governance and Firm Performance on Chief Executive Officer's Compensation: Evidence from Central State Owned Enterprises in India”, International Conference on Data Management, Analytics, and Innovation (ICDMAI 2017), Pune. pp. 87-92, 2017.

Publisher : International Conference on Data Management, Analytics, and Innovation

Year : 2017

Employment Guarantee Scheme through the Lens of Financial Inclusion

Cite this Research Publication :
Maheshwar Pratap, Dr. Sangeetha G, Dr. Deepak Gupta, and Anitha Kaveri, “Employment Guarantee Scheme through the Lens of Financial Inclusion”, 2017 International Conference on Data Management, Analytics and Innovation, ICDMAI 2017. Institute of Electrical and Electronics Engineers Inc., pp. 230-235, 2017

Publisher : 2017 International Conference on Data Management, Analytics and Innovation,

Year : 2017

Decoding Engagement in MOOCs: An Indian Learner Perspective

Cite this Research Publication : Anitha Kaveri, Dr. Sangeetha G, Dr. Deepak Gupta, and Maheshwar Pratap, “Decoding Engagement in MOOCs: An Indian Learner Perspective”, Proceedings - IEEE 8th International Conference on Technology for Education, T4E 2016. Institute of Electrical and Electronics Engineers Inc., pp. 100-105, 2017.

Publisher : Proceedings - IEEE 8th International Conference on Technology for Education, T4E 2016

Year : 2016

Convergence or Divergence: MOOCs and Legacy of Higher Education Outcomes

Cite this Research Publication : Anitha Kaveri, Dr. Deepak Gupta, Dr. Sangeetha G, and Maheshwar Pratap, “Convergence or Divergence: MOOCs and Legacy of Higher Education Outcomes”, Proceedings - 2016 IEEE 4th International Conference on MOOCs, Innovation and Technology in Education, MITE 2016. Institute of Electrical and Electronics Engineers Inc., pp. 20-24, 2016

Publisher : Proceedings - 2016 IEEE 4th International Conference on MOOCs, Innovation and Technology in Education, MITE 2016, Institute of Electrical and Electronics Engineers Inc., p.20-24.

Year : 2015

Impact of Board Characteristics on Firm Performance: A comparison of private sector firms with SOEs in India

Cite this Research Publication : Dr. Sangeetha G and Sofi Dinesh, “Impact of Board Characteristics on Firm Performance: A comparison of private sector firms with SOEs in India”, NSE-IGIDR International Conference on Corporate Governance, 2014. 2015.

Publisher : NSE-IGIDR International Conference on Corporate Governance, 2014,

Year : 2015

Social Media and Customer reviews of Indian restaurants

Cite this Research Publication : Dr. Sangeetha G and Surya, R., “Social Media and Customer reviews of Indian restaurants”, Proceedings of the International Symposium on Emerging Trends in Social Science Research (IS15Chennai Symposium) . 2015.

Publisher : Proceedings of the International Symposium on Emerging Trends in Social Science Research (IS15Chennai Symposium)

Year : 2015

Rapid Loan Growth and its Effects on Credit Risk of Indian Banks

Cite this Research Publication : Dr. Sangeetha G and Gopikumar, V., “Rapid Loan Growth and its Effects on Credit Risk of Indian Banks”, Twelfth AIMS International Conference on Management, IIM Kozhikode. 2015.

Publisher : Twelfth AIMS International Conference on Management, IIM Kozhikode

Year : 2015

Measuring and Explaining Efficiency of Indian banking sector

Cite this Research Publication : Dr. Sangeetha G and Nair, S., “Measuring and Explaining Efficiency of Indian banking sector”, Twelfth AIMS International Conference on Management, IIM Kozhikod. 2015.

Publisher : Twelfth AIMS International Conference on Management, IIM Kozhikod

Year : 2015

Major Public Enterprises in India: 2000-2013

Cite this Research Publication : Sofi Dinesh and Dr. Sangeetha G, “Major Public Enterprises in India: 2000-2013”, XIV Milan European Economy Workshop on Major Public Enterprises in a global perspective, Milan, Italy. 2015.

Publisher : XIV Milan European Economy Workshop on Major Public Enterprises in a global perspective, Milan, Italy

Year : 2015

Key Influencing Factors for countries Innovation: A Cross country analysis

Cite this Research Publication : Dr. Sangeetha G and Saikumar, C. Manoj Venk, “Key Influencing Factors for countries Innovation: A Cross country analysis”, 2nd International Conference on Applied Research in Engineering and Management ICAREM, 2015. 2015.

Publisher : 2nd International Conference on Applied Research in Engineering and Management ICAREM, 2015

Year : 2015

The Impact of Transparency Enablers on Social Welfare Schemes : Evidence from NREGA

Cite this Research Publication : Dr. Sangeetha G and Pratap, M., “The Impact of Transparency Enablers on Social Welfare Schemes : Evidence from NREGA”, 4th Biennial Indian Academy of Management Conference. 2015.

Publisher : 4th Biennial Indian Academy of Management Conference

Year : 2015

Impact of Global Financial Crisis (2008) on Technical Efficiency of Indian Software Companies

Cite this Research Publication : Dr. Sangeetha G and Poreddi, U., “Impact of Global Financial Crisis (2008) on Technical Efficiency of Indian Software Companies”, 2nd International Conference on Applied Research in Engineering and Management ICAREM, 2015. 2015.

Publisher : 2nd International Conference on Applied Research in Engineering and Management ICAREM, 2015

Year : 2015

Impact of Board Independence on Firm Performance

Cite this Research Publication : Dr. Sangeetha G. Sangeetha Gunasekar, “Impact of Board Independence on Firm Performance”, 51st Annual Conference of the Indian Econometric Society (TIES). 2015.

Publisher : 51st Annual Conference of the Indian Econometric Society (TIES)

Year : 2015

Factors Affecting Customer Ratings of Indian Hotels

Cite this Research Publication : Dr. Sangeetha G and Aswin K., “Factors Affecting Customer Ratings of Indian Hotels”, Proceedings of the International Symposium on Emerging Trends in Social Science Research (IS15Chennai Symposium) . 2015.

Publisher : Proceedings of the International Symposium on Emerging Trends in Social Science Research (IS15Chennai Symposium)

Year : 2015

Empowering Women Through Employment Guarantee Scheme:Evidence from India

Cite this Research Publication : Dr. Sangeetha G, Pratap, M., Gupta, D. Deepak, and Anitha Kaveri, “Empowering Women Through Employment Guarantee Scheme:Evidence from India”, 57th Annual Conference of the Indian Society of Labour Economics (ISLE). 2015.

Publisher : 57th Annual Conference of the Indian Society of Labour Economics (ISLE)

Year : 2015

Decoding the Indian MOOC learner

Cite this Research Publication : Anitha Kaveri, Dr. Sangeetha G, Dr. Deepak Gupta, and Maheshwar Pratap, “Decoding the Indian MOOC learner”, Proceedings of the 2015 IEEE 3rd International Conference on MOOCs, Innovation and Technology in Education, MITE 2015. Institute of Electrical and Electronics Engineers Inc., pp. 182-187, 2015.

Publisher : Proceedings of the 2015 IEEE 3rd International Conference on MOOCs, Innovation and Technology in Education, MITE 2015

Year : 2014

Impact of Board Independence on Firm Performance: A comparison of private sector firms with SOEs in India

Cite this Research Publication :

Publisher : 51st Annual Conference of the Indian Econometric Society (TIES)

Year : 2014

For Profit v/s Not- for- Profit MFIs in India: An Analysis of Difference in their Performance using ANOVA and the Factors Influencing the Performance of MFIs using Panel data Regression

Cite this Research Publication : Dr. Sangeetha G and G, D. M., “For Profit v/s Not- for- Profit MFIs in India: An Analysis of Difference in their Performance using ANOVA and the Factors Influencing the Performance of MFIs using Panel data Regression”, 51st AnnualConference of the Indian Econometric Society (TIES. 2014

Publisher : 51st AnnualConference of the Indian Econometric Society (TIES

Year : 2005

Impact of Environmental and Ownership Reforms on Profitability of Public Sector Enterprises: Evidence from India

Cite this Research Publication : Dr. Sangeetha G and J., S., “Impact of Environmental and Ownership Reforms on Profitability of Public Sector Enterprises: Evidence from India”, 7th Annual Conference on Money and Finance in Indian Economy. Indira Gandhi Institute of Development Research, 2005.

Publisher : Indira Gandhi Institute of Development Research

Year : 2004

Impact of Environmental and Ownership Reforms on Profitability of Public Sector Enterprises

Cite this Research Publication : Dr. Sangeetha G and Sarkar J., “Impact of Environmental and Ownership Reforms on Profitability of Public Sector Enterprises”. Winter Research Conference in Finance, Indian School of Business, 2004.

Publisher : Indian School of Business

Book Chapter

Year : 2011

Basic of Econometrics

Cite this Research Publication : D. N. Gujarati, Porter, D. C., and Dr. Sangeetha G, “Basic of Econometrics”, Special Indian Edition (Fifth Edition)., Tata McGraw-Hill, 2011.

Publisher : Tata McGraw-Hill

Year : 2010

Jharkhand State- A Profile

Cite this Research Publication : R. Mitra, Damodharan, S., and Dr. Sangeetha G, “Jharkhand State- A Profile”, in Backwaters of Development- Six Deprived States of India, Oxford, UK: Oxford University Press, 2010.

Publisher : Oxford University Press

Year : 2007

Basic of Econometrics

Cite this Research Publication : D. N. Gujarati and Dr. Sangeetha G, “Basic of Econometrics”, Special Indian Edition (Fourth Edition), ., Tata McGraw-Hill Publishing Company Limited, 2007.

Publisher : Special Indian Edition (Fourth Edition)

Academic Appointments
  • Principal, Amrita School of Business, Coimbatore – May 2022 to Jan 2023
  • Associate professor, Amrita School of Business, Coimbatore- Since Jan 2018
  • Assistant professor, Amrita School of Business, Coimbatore- August 2013 – Jan 2018
  • Assistant Professor, KPR School of Business, Arasur, Coimbatore. (May 2009- August 2010)
  • Assistant professor, Xavier Labour Relations Institute (XLRI), Jamshedpur. March 2005- May 2006
Education
  • Ph.D., Indira Gandhi Institute of Development Research, Mumbai, 2008
  • MSc (Economics), Avinashilingam Deemed University, Coimbatore, Economics, 1999
  • B.Sc. (Economics)
  • Data Preparation and Computer Software, Regional vocational training institute, Bangalore, 1994
Ongoing Research
  • Customer satisfaction, e-wom of airline travelers
  • Customer satisfaction, e-wom of tourists staying at hotels in India
  • Tourism and e-wom (Medical tourism; wine tourism; heritage tourism; Shopping tourism

Working Papers
  • “Major Public Enterprises in India: 2000-2013” (2015), with Sofi Dinesh (2015), Working Paper No.159, July 2015, Amrita School of Business, Amrita ViswaVidyapeetham, India.
  • “For Profit v/s Not- for- Profit MFIs in India: An analysis of difference in their performance using ANOVA and the factors influencing the performance of MFIs using Panel data Regression” (2015) with Deepika MG and Nadine Sander, Working Paper No.157, April 2015,Amrita School of Business, Amrita ViswaVidyapeetham, India.
  • “Does Autonomy Matter in State Owned Enterprises? -Evidence from Performance Contracts in India” with Jayati Sarkar (2014), Working Paper , Indira Gandhi Institute of Development Research, WP-2014-034. Read More
  • SangeethaGunasekar and Sofi Dinesh “Impact of Board Characteristics on Firm Performance: A comparison of private sector firms with SOEs in India”, working paper at NSE-IGIDR Corporate Governance Research Initiative 2013-14. Read More
  • Gunasekar, Sangeetha.,&Patri, Rojalin. (2014) international tourist arrival in India: impact of Mumbai 26/11 terror attack”, Working Paper No.155, Aug 2014 , Amrita School of Business
Invited speaker
  • Sessions on “Time series and Panel data models” on 18th Oct 2023, for participants of the Refresher Course on Research Methodology, 9th – 21st Oct 2023, University of Hyderabad, UGC-Human Resource Development Center.
  • Online session on FinTech as part of admissions campaign at Amrita School of Business, Margadarshi sessions-7-feb-22
  • Subject expert for RESEARCH CONVENTION on ‘Designing Perspective Research and Scaling to Global Standards’, 16th to 18th November, 2021, Tourism Department, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore.
  • Faculty development program on “Current research trends in Social Sciences”, Golden Jubilee celebrations, Department of Commerce, PSGR Krishnammal College for Women, Coimbatore, 3-5 May 2020. Talk was on “Techniques in report writing and articles for publication”
  • Three Day National Workshop on ‘Quantitative Techniques in Social Science Research, Organized by PG Department of Economics, Govt. Victoria College, Palakkad sponsored by Directorate of Collegiate Education, 24th to 26th of September, 2018.
  • Presented at TNSCERT-Curriculum Review-21st & 22nd July 2017, Chennai- as participant at Academic committee for State Government education Departments- curriculum review process
  • National workshop on Basic Econometrics –Organized by St. Teresa’s College, Ernakulam and The Indian Econometric Society, 20th and 21st January 2016.
  • Panel Data and Time Series Econometrics – Jointly organized by Amrita School of business and The Indian Econometric Society, Faculty Development programme – Jan 6-8 2015, at Amrita School of Business, Amrita Vishwa Vidyapeetham, Coimbatore, was the coordinator for ASB and resource person for TIES Organized faculty development programe
  • Coordinator of the Faculty Development Programme on Panel Data and Time Series Econometrics – Jointly organized by Amrita School of business and The Indian Econometric Society, Faculty Development programme – Jan 6-8 2015, at Amrita School of Business, Amrita Vishwa Vidyapeetham, Coimbatore
  • Coordinator of Faculty Training Program on ‘Research for Societal Good through Social Responsibility’, Department of Science and Technology, Govt. of India- Feb 20-24 2023 at Amrita School of Business, Amrita Vishwa Vidyapeetham, Coimbatore
  • Program Director of Faculty Training Program on ‘Research for Societal Good through Social Responsibility’, Department of Science and Technology, Govt. of India- Nov 20-24 2023 at Amrita School of Business, Amrita Vishwa Vidyapeetham, Coimbatore
Honors, Awards & Grants

Funded Projects

  • “Innovation Management in the Indian IT Industry and to Develop strategies for commercializing innovative IT products and services”, project funded under NSTMIS Scheme, DST, India- Approved in 2015, ongoing. (Other team members: Dr. AmalenduJyothishi , Satheesh Kumar and Dr. Rajiv Kishor)
  • “Impact of Board Characteristics on Firm Performance: A comparison of private sector firms with SOEs in India’ with Sofi Dinesh, sponsored by NSE-IGIDR Corporate Governance research initiative, Mumbai, India- 2014. Can be downloaded from here
  • ‘Coimbatore 2025’- Project for The Indian Chamber of Commerce and Industries, Coimbatore.

Fellowship & Awards

  • PhD Scholarship – Indira Gandhi Institute of Development Research, Mumbai, (1999 – 2005).
  • Gold Medalist, MSc (Integrated course- Economics), Avinashilingam Deemed University, 1999
  • Wonmerit scholarship sponsored by management at Avinashilingam Deemed University, 1995-96; 1996-97; 1997-98; 1998-99.
  • Second Prize in All India open essay writing competition conducted by the Indian Institute for Public Administration, New Delhi, 1995.
  • Certificate of Honor for outstanding contribution in school, KendriyaVidyalaya Army Secondary Core, Bangalore, 1992.
Professional Affiliations & Service Activities
  • Life member of The Indian Econometric Society
  • Reviewer for Journal of Tourism Perspective, Journal of Quantitative Economics, Tourism Recreation Research, Current Issues in Tourism, Asian Journal of Business Ethics, Corporate Governance
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