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Remya Vivek Menon

Assistant Professor, School of Business, Amritapuri

Qualification: BA, MBA
remyavmenon@am.amrita.edu
Research Interest: Branding, Digital Marketing, E-Commerce, Services Marketing

Bio Publications Recent Workshops/ Conferences Attended
Bio

Remya Vivek Menon currently serves as an Assistant Professor in the area of Marketing at the School of Business, Amritapuri campus.

She started her career with the banking industry and worked for around 3 years with HDFC Bank and HSBC Bank. Subsequently, she was associated with the Corporate and Industrial Relations (CIR) unit at the Amritapuri campus of Amrita Vishwa Vidyapeetham and worked as a Soft-Skills Trainer and Placement Manager for over 3 years. Prior to joining ASB, she had a short stint with the Marketing Department of Amrita Institute of Medical Sciences and Research Centre, Kochi. She is currently pursuing her part time Ph.D. in Management at Amrita Vishwa Vidyapeetham. Her area of research is digital marketing with special focus on non-profit branding.

Publications

Conference Proceedings

Year : 2018

Social Media Strategies to Promote Energy Conservation in Gen y-A Conceptual Model

Cite this Research Publication : Remya Vivek Menon and Soni Vivek, “Social Media Strategies to Promote Energy Conservation in Gen y-A Conceptual Model”, Proceedings of 2017 IEEE International Conference on Technological Advancements in Power and Energy: Exploring Energy Solutions for an Intelligent Power Grid, TAP Energy 2017. IEEE, Kollam, India, pp. 1-6, 2018.

Publisher : Proceedings of 2017 IEEE International Conference on Technological Advancements in Power and Energy: Exploring Energy Solutions for an Intelligent Power Grid, TAP Energy 2017, IEEE, Kollam, India.

Journal Article

Year : 2018

Indian Electricity Power Market (Iex, Kerala Region) Spot Price: Forecasting using ARIMA Model

Cite this Research Publication : Karthik C. Menon, Dileep G. Menon, and Remya Vivek Menon, “Indian Electricity Power Market (Iex, Kerala Region) Spot Price: Forecasting using ARIMA Model”, Journal of Advanced Research in Dynamical and Control Systems, vol. 10, no. 12, pp. 483-490, 2018.

Publisher : Journal of Advanced Research in Dynamical and Control Systems.

Recent Workshops/ Conferences Attended
Year Name of Workshop/ Conference
2019 GIAN workshop on Cases as a Pedagogical Tool, IIM – Kozhikode, India, 22-26 April 2019
2019 44th International Advertising Association World Congress, Kochi, 20-22 February, 2019.
2019 Workshop on Machine learning in Social Media Analysis, Dept. of CSE & ACRD, Amrita Vishwa Vidyapeetham, Kollam, 2 March, 2019.
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