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Dr. Balasubramanian A.

Assistant Professor, School of Communication, Coimbatore

Qualification: MA, Ph.D
a_balasubramanian@cb.amrita.edu
Dr. Balasubramanian A's Google Scholar Profile
Research Interest: E-Governance, Infomation & Communication Technology (ICT)

Bio Publications
Bio

Dr. Balasubramanian has completed his M. A. and Ph. D. from the Department of Communication, Manonmaniam Sundaranar University, Tirunelveli. He has a combined work experience of close to thirteen years in industry and academia.

Teaching areas at Amrita include television production, AV basics and documentary.

Before joining Amrita, he was heading the UG and the PG Department of Mass Communication at SIAD, Chennai. He has also worked in various institutions in Tamil Nadu and Karnataka. He has also served in an advertising industry as Production Executive for two years .

Dr. Balasubramanian’s research interest include E- Governance in affiliating Indian Universities, Impact of TV programmes such as Top 10 movies and Mega Serials on the viewers. He has published papers on ICT and E – Governance, Presented papers at National and International Conferences. He also organized national level seminars at Christ College, Bangalore.

Dr. Balasubramanian has designed and developed many successful course modules including Visual Narrative Sequence, Film Studies, Information Education and Communication, and Documentary.

Dr. Balasubramanian has produced couple of documentaries for ministry of tribal welfare and the Department of Anthropology, University of Madras.

The Documentary about tribes in Tamil Nadu was Sponsored by the Ministry of Tribal Welfare, Government of Tamil Nadu. The purpose of this project was to produce a 30 minutes documentary about the tribes in various spots of Tamil Nadu, highlighting their belief system, tribal medical practice, life style and suggestions for tribal welfare.

Dr. A. Balasubramanian served as Reviewer in ICDIPC 2014, The Fourth International Conference on Digital Information Processing and Communications, Asia Pacific University of Technology and Innovation (APU), Kuala Lumpur, Malaysia

Dr. A. Balasubramanian is an Editorial Board Member of Blue Ocean Research Journal, an online, internationally peer reviewed, open access academic journal

Reviewer/Editorial Board Member

  • Scientific committee member for the International Soft Science Conference 2016 (ISSC’2016) organized by Universiti Utara Malaysia, Malaysia.
  • Editorial Board Member – American Journal of Social Science Research (ISSN: 2381-7712)
  • Reviewer for the journal “Journalism and Mass Communication”, (ISSN: 2160-6579), David Publishing Company, USA.
  • Reviewer for the fourth international conference on Digital Information Processing and Communication (ICDIPC 2014), organized by Asia Pacific University of Technology and Innovation (APU), Kula Lumpur, Malaysia.
  • Reviewer for The International Conference on Communication and Media 2014 [i-COME’14], Malaysia
  • Reviewer for the International Conference on Arts and Humanities – 2014 (ICOAH 2014), Srilanka
  • Reviewer for the journal Public Science Framework, USA

 

Papers Presented in Seminars

  • Presented a paper entitled “Face Book and Security Issues pertaining to Friend’s Request” in the UGC Sponsored National Seminar on Social Networking Media -Current Trends and Research Challenges organized by Department of Mass Communication and Journalism and Mass Communication, Sri Padmavati Mahila University, Tirupati, India on February 09-10, 2012.
  • Presented a paper entitled “ Institutional preparedness for e-governance in Indian Affiliating Universities” in the UGC-Sponsored National Seminar on Journalism in the Age of New Media organized by Surendranath College for Women, Kolkata, India on January 10-11, 2012.
  • Presented a paper entitled “Need of E-Governance in Indian Affiliating University – University Students Perspective” in the UGC Sponsored National Seminar on E-Governance: Issues and Challenges, organized by the Department of Political Science, Gobi Arts and Science College, Tamil Nadu, India on August 7-8, 2009.
  • Presented a paper entitled “E-Governance: Issues and Challenges in Indian Affiliating University” in the UGC Sponsored National Seminar on E-Governance: Isues and Challenges, organized by the Department of Political Science, Gobi Arts and Science College, Tamil Nadu, India on August 7-8, 2009.
Publications

Journal Article

Year : 2019

Forests which guard the true values of Humanity

Cite this Research Publication : N. Parvathy and Dr. Balasubramanian A., “Forests which guard the true values of Humanity”, Economic and Political Weekly (Scopus), Accepted, 2019.

Publisher : Economic and Political Weekly (Scopus)

Year : 2017

Sexual Objectification in Bollywood film “The Dirty Picture”: A Content Analysis

Cite this Research Publication : A. M. and Dr. Balasubramanian A., “Sexual Objectification in Bollywood film "The Dirty Picture": A Content Analysis”, International Journal of Applied Business and Economic Research, vol. 15, pp. 345-352, 2017.

Publisher : International Journal of Applied Business and Economic Research

Year : 2017

An Ethical analysis of Children News Coverage in Tamil Newspapers

Cite this Research Publication : A. R. and Dr. Balasubramanian A., “An Ethical analysis of Children News Coverage in Tamil Newspapers”, International Journal of Applied Business and Economic Research, vol. 15, pp. 269 - 278, 2017.

Publisher : International Journal of Applied Business and Economic Research

Year : 2017

A Study on the impact of Soap Operas among Irula Tribal women in Bokkapuram, Gudular, Nilgiri District, Tamil Nadu

Cite this Research Publication : Dileep Raj and Dr. Balasubramanian A., “A Study on the impact of Soap Operas among Irula Tribal women in Bokkapuram, Gudular, Nilgiri District, Tamil Nadu”, International Journal of Scientific & Engineering Research, vol. 8, no. 7, pp. 800-805, 2017.

Publisher : International Journal of Scientific & Engineering Research

Year : 2017

Green Synthesis of Silver Nanoparticles using Aqueous Plant Extracts and its Application as Optical Sensor

Cite this Research Publication : , Sabu Thomas, and Koshy, O., “Green Synthesis of Silver Nanoparticles using Aqueous Plant Extracts and its Application as Optical Sensor”, International Journal of Biosensors & Bioelectronics, vol. 2, no. 3, 2017.

Publisher : International Journal of Biosensors Bioelectronics

Year : 2016

Depiction of Hindu mythological characters in cartoons: A case study of Chhota Bheem

Cite this Research Publication : and Dr. Balasubramanian A., “Depiction of Hindu mythological characters in cartoons: A case study of Chhota Bheem”, International Journal of Applied Business and Economic Research, vol. 14, no. 12, pp. 8511-8518, 2016.

Publisher : International Journal of Applied Business and Economic Research

Year : 2016

Tonello’s Framework for CSR Communication in a Voluntary Organization: A Case Study on Arulugam in Coimbatore, India

Cite this Research Publication : G. Vimala, Rangasami, P., and Dr. Balasubramanian A., “Tonello’s Framework for CSR Communication in a Voluntary Organization: A Case Study on Arulugam in Coimbatore, India”, Indian Journal of Applied Research, vol. 6, no. 6, pp. 609-615, 2016.

Publisher : Indian Journal of Applied Research

Year : 2016

A study on the Impact of Google search on the reading habits of Academicians

Cite this Research Publication : Dr. Balasubramanian A. and B.A. Sabarish, “A Study on the Impact of Google Search on the Reading Habits of Academicians”, Indian Journal of Science and Technology, vol. 9, no. 21, 2016.

Publisher : Indian Journal of Science and Technology.

Year : 2016

A study on the Impact of Google search on the reading habits of Academicians

Cite this Research Publication : Dr. Balasubramanian A. and B.A. Sabarish, “A Study on the Impact of Google Search on the Reading Habits of Academicians”, Indian Journal of Science and Technology, vol. 9, no. 21, 2016.

Publisher : Indian Journal of Science and Technology

Year : 2015

Tribal Language and Community Radio: A Case study on “Radio Mattoli” Wayanad, Kerala

Cite this Research Publication : Dr. Balasubramanian A. and B.G, J. Balu, “Tribal Language and Community Radio: A Case study on “Radio Mattoli” Wayanad, Kerala”, Online Journal of Communication and Media Technologies, pp. 160-170, 2015.

Publisher : Online Journal of Communication and Media Technologies

Year : 2015

Tribal Language and Community Radio: A Case Study on “Radio Mattoli” Wayanad, Kerala, India

Cite this Research Publication : J. Balu B.G and Dr. Balasubramanian A., “Tribal Language and Community Radio: A Case Study on “Radio Mattoli” Wayanad, Kerala, India”, in International Conference on Communication, Media, Technology and Design (ICCMTD – 2015), Dubai, United Arab Emirates., 2015, pp. 160-170.

Publisher : International Conference on Communication, Media, Technology and Design (ICCMTD – 2015)

Year : 2012

Institutional preparedness for e-governance in Indian Affiliating Universities–A Study on Teaching Faculties perspective

Cite this Research Publication : Dr. Balasubramanian A. and Govindaraju, P., “Institutional preparedness for e-governance in Indian Affiliating Universities–A Study on Teaching Faculties perspective”, International Journal of Information Technology & Computer Science ( IJITCS ) , vol. 6, pp. 42-46, 2012.

Publisher : International Journal of Information Technology Computer Science ( IJITCS )

Conference Paper

Year : 2017

Carl Jung’s Archetypes in Malayalam Film: A Case Study on The Film ‘Urumi’

Cite this Research Publication : S. vargesh and Dr. Balasubramanian A., “Carl Jung’s Archetypes in Malayalam Film: A Case Study on The Film ‘Urumi’”, in SHS Web of Conferences: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 2017.

Publisher : SHS Web of Conferences: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16

Year : 2017

Carl Jung’s Archetypes in Malayalam Film: A Case Study on The Film ‘Urumi

Publisher : An International Communication Association Regional Conference

Year : 2017

The Practice of Traditional Rituals in Naga Aradhana (Snake worship): A Case study on Aadimoolam Vetticode Sree Nagarajaswami Temple in Kerala, India

Cite this Research Publication : D. das and Dr. Balasubramanian A., “The Practice of Traditional Rituals in Naga Aradhana (Snake worship): A Case study on Aadimoolam Vetticode Sree Nagarajaswami Temple in Kerala, India”, in SHS Web of Conferences: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 2017.

Publisher : SHS Web of Conferences: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)

Year : 2016

E-Reading Vs. Reading Habits for the Academic Purpose among Coimbatore University Students – A Case Study

Cite this Research Publication : G. S. Manikandan and Dr. Balasubramanian A., “E-Reading Vs. Reading Habits for the Academic Purpose among Coimbatore University Students – A Case Study”, in International Conference on Media and Visual Literacy (Exploring Skills and Developments among youth), 2016.

Publisher : International Conference on Media and Visual Literacy

Year : 2016

A Study of the Impact of Tuition centres on the 10th and 12th standard students in Coimbatore

Cite this Research Publication : A. Joseph Chettupuzha, Aromal, S. P., Krishnan, S. R., Manson, P., Sidharthan,, and Dr. Balasubramanian A., “A Study of the Impact of Tuition centres on the 10th and 12th standard students in Coimbatore”, in International Conference on Media and Visual Literacy (Exploring Skills and Developments among youth), 2016.

Publisher : International Conference on Media and Visual Literacy

Year : 2015

Tribal Language and Community Radio: A Case Study on “Radio Mattoli” Wayanad, Kerala, India

Cite this Research Publication : J. Balu B.G and Dr. Balasubramanian A., “Tribal Language and Community Radio: A Case Study on “Radio Mattoli” Wayanad, Kerala, India”, in International Conference on Communication, Media, Technology and Design (ICCMTD – 2015), Dubai, United Arab Emirates., 2015, pp. 160-170.

Publisher : International Conference on Communication, Media, Technology and Design (ICCMTD – 2015)

Year : 2015

A study on Gender Bias in words in Tamil News papers: Feministic Approach

Cite this Research Publication : R. Ariharasutha and Dr. Balasubramanian A., “A study on Gender Bias in words in Tamil News papers: Feministic Approach”, in International Conference on Elements of Arts and Human in Tamil Literature,, 2015.

Publisher : International Conference on Elements of Arts and Human in Tamil Literature,

Year : 2014

Health Awareness and Youth: A Study on the Impact of Visual and Caption on the Cigarette Packets on Youth.

Cite this Research Publication : Dr. Balasubramanian A., “Health Awareness and Youth: A Study on the Impact of Visual and Caption on the Cigarette Packets on Youth.”, in International Conference on Communication and Media 2014(i-come'14) , Holiday Villa Beach Resort and Spa, Langkawi, 2014.

Publisher : International Conference on Communication and Media 2014(i-come'14)

Year : 2014

An analysis of the siblings bond in the Iranian movie ‘Children of Heaven’

Cite this Research Publication : J. Sreekumar and Dr. Balasubramanian A., “An analysis of the siblings bond in the Iranian movie 'Children of Heaven'”, in International Conference on Arts and Humanities ICOAH-2014, Colombo, Sri Lanka, 2014.

Publisher : International Conference on Arts and Humanities ICOAH-2014

Year : 2013

A Study on social impact of internet on students of state universities in Tamil Nadu, India

Cite this Research Publication : Dr. Balasubramanian A., “A Study on social impact of internet on students of state universities in Tamil Nadu, India”, in The Asian Conference on Media and Communication, IAFOR, Tamil Nadu, India, 2013.

Publisher : The Asian Conference on Media and Communication

Year : 2013

A Study on social impact of internet on students of state universities

Publisher : The Asian Conference on Media and Communication, IAFOR

Year : 2012

Institutional preparedness for e-governance in Indian Affiliating Universities – A study on Teaching Faculty Perspective

Cite this Research Publication : Dr. Balasubramanian A., “Institutional preparedness for e-governance in Indian Affiliating Universities - A study on Teaching Faculty Perspective”, in International conference on Information Technology, E-Government and Application , Abu Dhabi, UAE, 2012.

Publisher : E-Government and Application

Year : 2012

Institutional preparedness for e-governance in Indian Affiliating Universities–A Study on Teaching Faculties perspective

Cite this Research Publication : Dr. Balasubramanian A. and Govindaraju, P., “Institutional preparedness for e-governance in Indian Affiliating Universities–A Study on Teaching Faculties perspective”, International Journal of Information Technology & Computer Science ( IJITCS ) , vol. 6, pp. 42-46, 2012.

Publisher : International Journal of Information Technology Computer Science ( IJITCS )

Year : 2011

A Study of Institutional Preparedness for e-governance in Indian affiliating universities – University student’s perspective

Cite this Research Publication : Dr. Balasubramanian A., “A Study of Institutional Preparedness for e-governance in Indian affiliating universities – University student’s perspective”, in National Conference on Grassroots Communication for Development, Manonmaniam Sundaranar University, Tamil Nadu, India , 2011.

Publisher : Manonmaniam Sundaranar University

Year : 2009

ICT and Women Empowerment in Nellai District

Cite this Research Publication : Dr. Balasubramanian A., “ICT and Women Empowerment in Nellai District”, in International Conference on ICT and Women Empowerment, Manonmaniam Sundarnar University, Tamil Nadu, India and AMIC, Singapore , 2009.

Publisher : Manonmaniam Sundarnar University

Conference Proceedings

Year : 2012

Power cut and Advertisement Strategy

Cite this Research Publication : Dr. Balasubramanian A. and B, V., “Power cut and Advertisement Strategy”, Tamil Science Congress. p. 797, 2012.

Publisher : Tamil Science Congress

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