Publication

Abstract : Ecopreneurs are those entrepreneurs who provide qualitative eco-friendly products and solve environmental problems. Nowadays consumers prefer more eco-friendly quality products. By producing more quality herbal and organic products the organisational profits will be more and which ultimately leads to sustainability of business. The aim of the study is to find out attitudes of entrepreneurs towards ecopreneurship and to find out the relationship between attitude towards ecopreneurship and business sustainability with special reference to Mysore city. The sample of the study constitutes cosmetic manufacturing industries and sample size is 75, with reference to Mysore city. Tool used for collection of data are questionnaire on ecopreneurship and business sustainability. The statistical techniques used are descriptive statistics and correlation. The results of the study revealed that a positive relationship exists between attitude towards ecopreneurship and business sustainability. © IAEME Publication Scopus Indexed.