Publication

Abstract : With India's economy projected to record strong growth in the years to come, the Indian consumer is expected to be endowed with increased spending capacity. With rising income levels, discretionary spending is likely to increase. One such form of discretionary expenditure is eating out. This study is concerned with finding the relationship between frequency of eating out and factors that influence them. A questionnaire was drafted to obtain responses from people belonging to tier I and tier II cities of India. Logistic regression was run to analyze the responses, the results thus obtained state that there is an association between frequency of eating out and people who do not want to cook, and people who wish to try a new restaurant. This study is first of its kind to investigate various aspects of the eating out behavior of people in India.