Publication

Abstract : The widening Online Food Delivery platforms (OFD) changed the perspectives of the customers,in this competitive world customer loyalty plays an inevitable role in the growth and success of OFD platforms. This paper comprehensively analyses the relationship between customer loyalty and the performance of online food delivery platforms. This study employs quantitative research methodology with a non-probability sampling method to draw296 customersamples from OFD platform users in Kollam. The online survey data was collected from OFD platform usersand analysed whether loyal customersincreased the sales of OFD.The results show that consumer reliability influences satisfaction and loyalty There is a significant impact of reliability on loyalty, loyal customer and their satisfaction help an online food delivery platform to perform well and increase their sales and profit as well.