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Factors influencing brand preference of smartphones among the youth in Kerala

Publication Type : Journal Article

Publisher : Emperor International Journal of Finance and Management Research

Source : Emperor International Journal of Finance and Management Research, 3(11). ISSN: 2395-5929

Campus : Kochi

School : School of Arts Humanities and Commerce

Department : Commerce and Management

Year : 2017

Abstract :

Cite this Research Publication : Girish, S. (2017). Factors influencing brand preference of smartphones among the youth in Kerala. Emperor International Journal of Finance and Management Research, 3(11). ISSN: 2395-5929

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