1. Video Production Stream
The Short Film Making Project requires student groups to produce 10-15 minutes fiction or documentary films. Working together on concept, script, filming, and editing, teams develop storytelling, technical, and teamwork skills. With guidance from the instructor, they create films for presentation, emphasizing clear narratives and effective communication.
Assessment Criteria
- Communication with Guide (10%)
- Proper communication with guide in all stages of the project
2. Concept and Creativity (20%):
- Originality and creativity of the film concept.
- Strength and depth of storytelling.
- Innovative use of narrative techniques.
3. Scriptwriting (15%):
- Clarity and coherence of the script
- Development of characters and plot
- Dialogue quality and relevance to the story
4. Technical Execution (20%):
- Cinematography: Composition, framing, camera movement, and visual aesthetics.
- Sound: Clarity, appropriateness, and use of sound effects and music.
- Lighting: Effective use of natural and artificial lighting to enhance mood and atmosphere.
- Editing: Pace, continuity, transitions, and overall coherence of the final cut
5. Production Value (15%):
- Set design and props: Appropriateness, attention to detail, and realism.
- Costume and makeup: Suitability and attention to character portrayal.
- Technical quality of equipment use: Camera, sound recording devices, lighting equipment, etc.
6. Teamwork and Collaboration (25%):
- Contribution and commitment of each team member.
- Effective communication and coordination within the team.
- Ability to resolve conflicts and work towards common goals.
7. Audience Engagement (5%):
- Overall impact and emotional resonance of the film.
- Ability to engage and hold the audience’s attention.
- Relevance and resonance of the film’s themes or message.
2. Advertising Stream
Conceptualization and Ideation
- Introduction to advertising and marketing communication.
- Understanding the role of advertising in marketing strategy.
- Types and classification of advertisements.
- Social and economic aspects of advertising.
- Planning framework for promotional strategy.
Brand Identity Development
- Brand name selection and creation.
- Crafting brand visuals and logo design.
- Establishing brand identity guidelines.
- Exploring color psychology and typography for branding
Designing Ads for Traditional Media
- Print advertisements (newspapers, magazines, billboards).
- Radio
- Outdoor advertising (hoardings, banners).
- Packaging design.
- Brochures and flyers
Designing Ads for New Media
- Digital advertising (web banners, social media ads).
- Email marketing campaigns.
- Mobile app advertisements.
- Video ads (YouTube, streaming platforms).
Technical Execution and Production
- Visual aesthetics: Composition, layout, and imagery.
- Sound design: Clarity, appropriateness, and use of audio elements.
- Motion graphics and animation (if applicable).
- Collaborating with photographers, illustrators, and other professionals.
Brand Communication Strategy
- Aligning advertising with brand professionals.
- Consistency across different media channels.
- Ethical considerations in advertising.
Teamwork and Collaboration
- Effective communication within the team.
- Conflict resolution.
- Contribution of each team member.
Audience Engagement and Impact
- Measuring the effectiveness of ads.
- Emotional resonance and audience attention.
- Relevance of themes and messaging.
Assessment Criteria
- Communication with Guide (10%)
- Proper communication with guide in all stages of the project
2. Concept and Creativity (20%):
- Originality and creativity of the Brand Concept
- Strength and depth of branding.
- Innovative use of advertising techniques
3. Concept Note (15%):
- Clarity and coherence of the Concept
- Development of Brand elements
- Development of Brand Identity Designs
4. Technical Execution (20%):
- Logo Designing
- Composing tagline
- Drawings of product
- Drawings of PoP materials
5. Advertising Design (15%):
- Designing packaging.
- Designing Collaterals.
- Designing Direct Mailers
6. Designing Advertisements (20%)
- Designing Launch Ads in all media
- Designing Hardsell in all media
- Designing Target Specific ads in all media
- Designing Later ads in all media.