Video Production Stream
The Phase One Project focuses on the initial stages of film production, involving ideation, research, and scripting for a short fiction or documentary film. Students will work individually to develop and refine their concepts, delving into topics of personal interest or societal significance. Throughout this process, students will receive guidance from the instructor, facilitating the exploration of creative storytelling techniques and ensuring alignment with project objectives. By the end of Phase One, students will have crafted a compelling script outline, laying the foundation for the subsequent phases of production.
1. Concept Development (25%):
- Originality and creativity of the film
- Depth of exploration into chosen
- Clarity and coherence of the concept
2. Research (20%):
- Thoroughness of research conducted on the chosen
- Relevance and credibility of sources
- Integration of research findings into the script
3. Script Outline (20%):
- Structure and organization of the script
- Clear delineation of plot points, characters, and
- Development of compelling narrative arcs for fiction films or factual storytelling for documentary films.
4. Alignment with Project Objectives (25%):
- Adherence to project guidelines and
- Demonstration of understanding of the intended audience and purpose of the
- Incorporation of feedback and guidance provided by the
5. Creativity and Innovation (10%):
- Inventiveness in storytelling
- Use of creative techniques to engage the
- Exploration of unconventional or experimental narrative styles (if applicable)
Advertising Stream
The Initial Phase of the project is dedicated to the preliminary stages of brand development, encompassing brainstorming, market research, and crafting a compelling brand narrative. Students will work independently to cultivate and polish their brand ideas, diving deep into areas of personal passion or societal relevance. Throughout this journey, students will be mentored by the instructor, encouraging the discovery of innovative branding strategies and ensuring alignment with project goals. By the conclusion of the Initial Phase, students will have created a persuasive brand story framework, setting the stage for the upcoming phases of brand creation and promotion.
1. Conceptualization and Ideation (20%)
- Introduction to advertising and marketing
- Understanding the role of advertising in marketing
- Types and classification of
- Social and economic aspects of
- Planning framework for promotional
2. Brand Identity Development (30%):
- Brand name selection and
- Crafting brand visuals and logo
- Establishing brand identity
- Exploring color psychology and typography for
3. Designing Ads for Traditional Media (50%):
- Print advertisements (newspapers, magazines, billboards).
- Radio commercials
- Outdoor advertising (hoardings, banners).
- Packaging design
- Brochures and flyers