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Course Detail

Course Name Social Network Analytics
Course Code 24ASD644
Program M.Sc. in Applied Statistics and Data Analytics
Credits 3
Campus Coimbatore , Kochi

Syllabus

Unit I

Introduction: Applications, Preliminaries, Three Levels of SNA, Graph Visualization Tools.

Network Measures: Network Basics, Node Centrality, Assortativity, Transitive and Reciprocity, Similarity.

Network Growth Models: Properties of real-world networks, Random network model. Preferential Attachment model, Price’s model – Local-world network growth model.

Unit II

Link Analysis: Applications, Strong and weak ties – Link analysis and algorithms, Page Rank.

Community Structure in Networks: Applications, Types of Community detection methods, Disjoint community detection, overlapping community detection, local community detection.

Unit III

Cascade Behavior and Network Effects: Cascade model – probabilistic cascade – Cascade prediction. 

Anomaly Detection in Static Networks: Outlier vs Network-based anomalies, challenges in anomaly detection.

Graph Representation Learning: Machine Learning pipelines, Intuition behind representational learning – benefits – representational learning methods.

Case Study: Analysis of social network datasets, Modeling the spread of COVID 19, Recommendation System.

Objectives and Outcomes

Course Outcome:

CO1:

Understand the levels of SNA and network measures

CO2:

Familiarize with network growth models

CO3:

Gain knowledge about different community structures and link prediction models

CO4:

Understand cascade behavior in networks

CO5:

Predict and recommend in online social networks

CO-PO Mapping:

 

PO1

PO2

PO3

PO4

PO5

PO6

PO7

PO8

PO9

PO10

PO11

PO12

CO1

2

2

2

2

2

2

1

1

CO2

3

3

2

2

2

2

1

1

CO3

2

2

3

2

2

2

1

1

CO4

3

3

3

2

2

2

1

1

Text Books / References

Text Books/ Reference Books:

  1. Social Network Analysis, Tanmoy Chakraborty, Wiley, 2021.
  2. Network Science, Albert-Lazzlo Barabasi.
  3. Social Network Analysis: Methods and Applications, Stanley Wasserman, Katherine Faus.

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