Course

Unit 1

Evolution of Print Media 

Origin and development of press in the UK and USA – Various stages in the growth of the press in India – History of the Indian vernacular press – Role of the press during India’s freedom struggle, social reforms, and social transformation movement – Development of the press in independent India – Press Commissions

Unit 2

Evolution of Radio 

Growth and development of radio in the UK and USA – Origin and development of broadcasting in India – ISBS, IBC, AIR – FM broadcasting in India – Private radio broadcasting in India – Community radio in India: An overview

Unit 3

Evolution of Television 

Origin and development of television in the UK and USA – Development of television in India – Doordarshan, SITE, Satellite Communication, and Prasar Bharati – Growth and development of private television channels – Development and growth of Cable TV and DTH in India – Broadcast committees

Unit 4

Origin and Rise of Digital Media 

Origin and development of hypertext, ARPANET, NSFNET, ERNET – Development of the internet and dot-com revolution – Impact of online media on traditional media – The rise of social media – Influence of new media on citizen journalism

Unit 5

Birth and Growth of Cinema 

Early cinema in Europe and the USA – Origin and development of cinema in India – Different stages in the development of Bollywood – Development of regional and language cinema in India – Prominent names in the Indian film industry

Course Objective: 

To provide students with a comprehensive understanding of the evolution and development of various media, including print, radio, television, digital media, and cinema, and their impact on society and communication. 

Course Outcomes (COs): 

After completing the course, learners should be able to: 

1. Articulate key stages and events in the evolution of print media, including its role in social reforms and India’s freedom struggle. 
2. Examine the origins and progress of radio in the UK, USA, and India, including FM and community radio. 
3. Critically assess the development of television in the UK, USA, and India, including private channels and satellite communication.
4. Explore the history of digital media, including hypertext, ARPANET, and the internet, and analyze their impact on traditional journalism. 
5. Trace the development of cinema in Europe, the USA, and India, highlighting key phases in Bollywood and regional cinema, and recognize prominent figures in Indian cinema.

CO – PO Mapping: 

1. Krishnamurthy, N. (1995). History of Indian Journalism. Sterling Publishers.
2. Parthasarathy, R. (1991). Journalism in India: From the Earliest Times to the Present Day. Sterling Publishers. 
3. Chatterjee, P. C. (1991). Broadcasting in India. Sage Publications. 
4. Rangoonwala, F. (1995). 75 Years of Indian Cinema. Indian Book Company.
5. Kumar, K. J. (2010). Mass Communication in India (4th ed.). Jaico Publishing House.