Back close
Admissions

Course Detail

Course Name Introduction to Communication
Course Code 24VMC103
Program 5 Year Integrated B.Sc. – M.Sc. Visual Communication
Semester 1
Credits 3
Campus Mysuru

Syllabus

Unit 1

Basic Concepts of Communication

Communication concept elements and process – Defining meaning and scope of communication – Types of communication – Barriers to communication – Function of communication

Unit 2

Models of Mass Communication

Models of Mass Communication Models of Mass Communication – Aristotles model – Lasswells model – Shannon and Weaver model – Osgoods model

Unit 3

Theories of Communication

Theories of Communication – Dependency Theory, Cultivation Theory, Agenda Setting Theory, Uses and Gratifications Theory, Hypodermic Needle Theory, Limited Effects Theory

Unit 4

Media Theories

Media Theories Normative and Four Theories of the Press – Interactive Theory: One-step flow – Two-step flow (Opinion Leaders) – Multi-step flow

Unit 5

Application of Communication Theories

Relevance of communication theories to practice Persuasion, Perception, Diffusion of Innovations, Social Learning, Participatory Communication

Objectives and Outcomes

Course Objective: 

To provide students with a comprehensive understanding of communication concepts, models, theories, and their practical applications, enabling them to analyze and apply communication strategies effectively in various contexts. 

Course Outcomes (COs): 

After completing the course, learners should be able to: 

  1. Identify and articulate the key components and overall process involved in communication. 
  2. Critically evaluate communication models and understand their relevance in modern communication. 
  3. Investigate and evaluate various communication theories to understand their implications and applications. 
  4. Comprehend and distinguish between different media theories and their unique characteristics 
  5. Apply communication theories to practical scenarios, illustrating their use in various real world contexts.

CO – PO Mapping:

PO1 

PO2 

PO3 

PO4 

PO5 

PO6 

PO7 

PSO1 

PSO2 

PSO3 

PSO4 

PSO5

CO1 

3 

1 

1 

1 

1 

1 

1 

3 

1 

1 

1 

1

CO2 

1 

1 

3 

1 

1 

3 

1 

3 

1 

1 

1 

1

CO3 

1 

1 

3 

1 

1 

3 

1 

3 

1 

3 

1 

1

CO4 

3 

1 

3 

1 

1 

1 

1 

3 

1 

1 

1 

3

CO5 

1 

1 

3 

1 

1 

3 

1 

1 

3 

1 

3 

1

Text Books / References

  1. Kumar, K. J. (2010). Mass Communication in India (4th ed.). Jaico Publishing House.
  2. Hasan, S. (2013). Mass Communication: Principles and Concepts (2nd ed.). CBS Publishers & Distributors Pvt Ltd. 
  3. DeFleur, M. L., & Ball-Rokeach, S. (1989). Theories of Mass Communication (5th ed.). Longman. 
  4. Severin, W. J., & Tankard, J. W. Jr. (2000). Communication Theories: Origins, Methods, and Uses in the Mass Media (5th ed.). Addison Wesley Longman. 
  5. McLuhan, M. (1994). Understanding Media: The Extensions of Man (Critical Edition). MIT Press.

DISCLAIMER: The appearance of external links on this web site does not constitute endorsement by the School of Biotechnology/Amrita Vishwa Vidyapeetham or the information, products or services contained therein. For other than authorized activities, the Amrita Vishwa Vidyapeetham does not exercise any editorial control over the information you may find at these locations. These links are provided consistent with the stated purpose of this web site.

Admissions Apply Now