Course

Unit 1

Evolution of Tourism through the Ages – ‘Renaissance’, ‘Age of Grand Tours’. Socio-Cultural Processes and Development of Tourism in Modern Age – Factors Affecting Growth of Tourism- Tourism Boom In The 19th And 20th Centuries- Rise Of International Tourism- Definition And Concept Of Tourism – Types Of Tourism – Tourism As An Industry.

Unit 2

Tourism- Definition, Types, Determinants- Difference between Travel and Tourism- Concepts of Excursion, Holiday, Sightseeing, Tourists and Mass Tourism – Significance of Tourism- Tourism Systems – 5 A’s of Tourism – Motivations and deterrents for travel.

Unit 3

Travel Agency -Types of Travel Agencies – Tour Operators – working of a Tour Operator – Tourism Products: Definition, Concept, Characteristics and Classification – Tourism resources.

Unit 4

Nature Based Tourism Products: Islands and Beaches – Deserts and Hill Stations – Protected Areas: Wildlife Sanctuaries, National Parks And Biosphere Reserves – Adventure And Eco-Tourism – Types – Inbound, Outbound Inter-Regional Intra – Regional Tourism, Domestic, International Tourism- Adventure- Health – Business- Conferences – Conventions – Sports, Religious – Senior Tourism- Special Interest Tourism Like Culture or Nature Oriented- Ethnic or ‘Roots’

Unit 5

Tourism Marketing Mix – 8 P’s, Seasonality- Indian tourism seasons – Role of Ministry of Tourism, Central and State Government in developing and promoting tourism in India – Tourism Organizations WTO, IATA, PATA, ASTA, UFTAA, IATO, TAAI, and ICAO.

Course objective:

Helps the students will gain a comprehensive understanding of tourism and understand the diverse nature of tourism such as culture, place, global/local perspectives, and experience.

Course Outcomes:

The student will be able:

CO1: To Contextualize tourism within broader cultural, environmental, political and economic dimensions of society with basic concepts and contents of tourism.

CO2: To Interpret and evaluate tourism as a phenomenon and as a business system and to understand the impact of tourism at individual, local, national, regional and global levels

CO3: To Interpret practical, theoretical and personal skills required for management roles within a variety of international hotel and tourism organizations.

CO4: To provide knowledge to students in concise and understandable format so that students could learn and apply these concepts in their career.

CO5: To develop transferrable skills among the students for managing various operations efficiently so that they could be ready to join the tourism industry.

Textbooks:

1. Christopher Hollway – The Business of Tourism – Prentice Hall
2. Cooper, Fletcher et al – Tourism Principles and Practices – Prentice Hall
3. Of India – Tourism Policy of India

References:

1. Kamra, Mohinder Chand – Basics of Tourism: Theory Operation and Practice – Kanishka Publishers
2. AK Bhatia – Tourism Development: Principles and Practices – Sterling Publishers