| Course Name | Tourism Management |
| Course Code | 24BUS242 |
| Program | B. Com. (Honours/ Honours with Research) in Taxation and Finance |
| Credits | 3 |
| Campus |
Growth and Development of Tourism
Tourism as an ancient phenomenon – pleasure travel – religion as a motivator industrial Revolution and development of tourism – effects of Great World Wars on transport system – advent of jet and high-speed trains – causes of rapid growth – meaning, nature and component of tourism – basic travel motivations.
Organization of Tourism
Need for organization – factors influencing types of organization – the national tourist organization – tourist organization in India – International organization of tourism – International Union on Official Travel Organization (IUOTO) – World Tourism Organization (WTO) – Pacific Area Travel Association (PATA) International Air Transport Association (IATA) – American Society of Travel Agents (ASTA).
Measurement of Tourism
Need for measuring tourism phenomenon – methods of measurement – the importance of tourist statistic – types of tourist statistics – definition of the terms: tourist, domestic tourism and international tourism – tourism planning and development – planning or tourism – assessment of tourist demand and supply – basic infrastructure financial planning – human resources planning – tourism marketing – environmental and regional planning.
Tourism and Economic Development
Economic and social significance of tourism – economic benefits – multiplier effect – infrastructure development – regional development – employment opportunities – cultural tourism – international understanding.
Role of travel agencies in tourism
Thomas Cook and organization of travel – Introduction of railway and air travel – travel agency – tour operator – need for legislation – travel agencies in kcal – Travel Agents’ Association of India (TAAI).
Course Objective:
To create a basic knowledge of the genetic, growth, and development of tourism; to have an understanding of various national and international tour organizations: to define the term “tourist” and measurement of tourism phenomenon.
Course Outcomes:
The student will be able:
CO1: To understand about the growth and development of tourism CO2: To get a thorough knowledge of the organization of tourism CO3: To analyze the need for measuring statistics of tourists
CO4: To study the relationship between tourism and economic development
CO5: To understand the role of travel agencies of in tourism.
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PO1 |
PO2 |
PO3 |
PO4 |
PO5 |
PO6 |
PO7 |
PO8 |
PO9 |
PO10 |
PO11 |
PO12 |
PO13 |
PO14 |
PO15 |
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CO1 |
3 |
3 |
1 |
3 |
2 |
1 |
2 |
1 |
3 |
3 |
3 |
3 |
3 |
2 |
3 |
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CO2 |
2 |
2 |
2 |
3 |
3 |
1 |
2 |
2 |
2 |
2 |
3 |
1 |
1 |
2 |
3 |
|
CO3 |
3 |
1 |
1 |
2 |
2 |
1 |
2 |
1 |
3 |
2 |
3 |
2 |
2 |
2 |
3 |
|
CO4 |
1 |
2 |
2 |
3 |
3 |
1 |
3 |
2 |
3 |
2 |
3 |
2 |
2 |
3 |
3 |
|
CO5 |
3 |
3 |
2 |
3 |
2 |
1 |
2 |
1 |
3 |
2 |
3 |
2 |
2 |
2 |
3 |
Textbooks:
References:
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