Course

OPEN ELECTIVES-UG (Arts , Humanities and Commerce)

Unit 1

Travel and Tourism through the ages: Early Travels – ‘Renaissance’ and ‘Age of Grand Tours’- Emergence of Modern Tourism, Factors affecting growth of Tourism.

Unit 2

Significance of Tourism: Definitions and Concepts – Tourism Systems, Visitor-Traveler, Excursionist – Definition and differentiation. Nature, Characteristics and Components of Tourism Industry – 5 A’s – Introduction, Attraction, Accessibility, Accommodation, Amenities, Activities. Motivations and deterrents for travel.

Unit 3

Types and Forms of Tourism- Inbound, Outbound Inter–Regional , Intra–Regional Tourism- Domestic – International Tourism – Adventure- Health – Business – Conferences – Conventions – Sports – Religious – Senior Tourism – Special Interest Tourism Like Culture Or Nature Oriented – Ethnic

Unit 4

Functions of A Travel Agent – Travel Information and Counselling – Itinerary Preparation- Reservation

– Ticketing- Preparation and Marketing of Travel Tour Packages – Handling Corporate Clients – Sources of Income of a Travel Agent – Popular Abbreviations Used in Travel Business – Difference Between a Travel Agent and a Tour Operator.

Unit 5

Role of Government- Role of Ministry of Tourism In Developing And Promoting Tourism In India- Role of Central And State Government In Promoting Tourism- Study of Tourism Organizations-

Origin. Location- Institutional Set Up and Functions of WTO, IATA, PATA, ASTA, UFTAA, IATO, TAAI and ICAO.

Course objective:

Help the students gain a comprehensive understanding of tourism, interpret and evaluate tourism as a phenomenon and business system.

Course Outcomes:

The students will be able to:

CO1: Involve interest in students with basic concepts and contents of tourism.

CO2: Demonstrate an understanding of the impact of tourism at individual, local, national, regional and global levels

CO3: Familiarization with global tourism destinations, make tour plan and itineraries

CO4: Provide knowledge to students in concise and understandable format so that students could learn and apply these concepts in their career.

CO5: Develop transferrable skills among the students for managing various operations efficiently so that they could be ready to join the tourism industry.

Textbooks:

1. Pran Seth – Successful Tourism Management – Sterling Publishers
2. K Bhatia – Tourism Development: Principles and Practices – Sterling Publishers
3. K. Kamra, M. Chand – Basics of Tourism: Theory Operation and Practice – Kanishka Publishers

References:

1. Shubhada Marathe – Tourism Management – Himalaya Publishing House
2. Jag Mohan Negi: International Tourism and Travel: Concepts and Principles – Chand