OPEN ELECTIVES-UG (Arts , Humanities and Commerce)
| Course Name | Retail Banking |
| Course Code | 24OEL241 |
| Program | BBA (Bachelor of Business Administration) |
| Credits | 3 |
| Campus | Mysuru |
OPEN ELECTIVES-UG (Arts , Humanities and Commerce)
Introduction to Retail Banking: Evolution – Characteristics – Advantages – Significance – Challenges – Distinction between Retail and Corporate/Wholesale Banking- Role of retail banks in the economy.
Retail banking Products and Services: Overview of retail banking products: Deposits – Loans- Credit cards- Wealth management services – Lending products – Merchant services – Cash management solutions – Introduction to cross-selling and up selling strategies – Trends and innovations in retail banking products and services.
Customer Relationship Management in Retail Banking: Introduction – Need and Importance of Customer Relationship Management – Implementation Process of Customer Relationship Management in Banks – Benefits of Customer Relationship Management – Impact of Customer Relationship Management on Customer Satisfaction.
Digital Transformation in Retail Banking: Overview of digital banking technologies – Impact of digital transformation on retail banking operations – Fintech and Retail Banking – Opportunities and challenges of fintech integration in retail banking– Data Analytics and Artificial Intelligence in Retail Banking– Applications of artificial intelligence in retail banking.
Risk management in retail banking: Types of risks in retail banking: credit risk- operational risk and compliance risk – Risk assessment Methods – Risk mitigation strategies – Role of technology in managing risks in retail banking.
Course Objective:
The course offers a comprehensive understanding of retail banking operations, products, and strategies. Students will explore the key principles of retail banking, including customer relationship management, product development, risk management, and regulatory compliance,
Course Outcomes:
The students will be able to:
CO1- Understand the role and significance of retail banking in the financial services industry.
CO2- Understand the various retail banking products and services offered to individual consumers and small businesses.
CO3- Identify the role of effective customer relationship management strategies in retail banking and assess the impact of these strategies on enhancing customer satisfaction.
CO4- Explain the various digital banking technologies and their impact on retail banking operations
CO5- Understand the various types of risks in retail banking and assess the effectiveness of different risk assessment methods and mitigation strategies
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PO1 |
PO2 |
PO3 |
PO4 |
PO5 |
PO6 |
PO7 |
PO8 |
PO9 |
PO10 |
PO11 |
PO12 |
PO13 |
PO14 |
PO15 |
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CO1 |
1 |
0 |
0 |
1 |
0 |
0 |
0 |
0 |
0 |
1 |
1 |
0 |
1 |
1 |
1 |
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CO2 |
1 |
0 |
0 |
1 |
0 |
0 |
0 |
0 |
0 |
1 |
1 |
0 |
1 |
1 |
1 |
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CO3 |
1 |
0 |
0 |
2 |
1 |
0 |
0 |
1 |
0 |
1 |
1 |
0 |
1 |
1 |
1 |
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CO4 |
1 |
0 |
0 |
1 |
0 |
0 |
0 |
0 |
0 |
1 |
2 |
1 |
1 |
1 |
1 |
|
CO5 |
1 |
0 |
1 |
1 |
0 |
0 |
0 |
0 |
0 |
1 |
1 |
0 |
1 |
1 |
1 |
References:
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