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Course Detail

Course Name Business Studies
Course Code 24OEL232
Program BBA (Bachelor of Business Administration)
Credits 3
Campus Mysuru

Syllabus

OPEN ELECTIVES-UG (Arts , Humanities and Commerce)

Unit 1

Business and Environment Business- Functions – Scope – Significance of business – Objectives of business – Business and development – Forms of business organisations- Stakeholders of business – Business Environment – Definition – Features- Importance – Components of business environment.

Unit 2

Business in India- Role of public, private, co-operative sectors – Liberalisation, Privatisation and Globalization – Disinvestment – Outsourcing –Recent economic initiatives – Niti Ayog – Make in India initiative.

Unit 3

E Commerce – Meaning- Functions – Operation of E-commerce – Types of E-Commerce -B2C-B2B- C2C- C2B- B2E- B2G- P2P- E-Commerce and E-Business – M-Commerce – Meaning – Advantages- Challenges – Net banking, Digital wallet, e-cheque, e-cash – Payment gateway.

Unit 4

Business Ethics – Importance – Principles of business ethics – Factors Influencing Business Ethics – Arguments in favour and against business ethics – Social responsibility of business – objectives and principles – Arguments in favour and against social responsibility.

Unit 5

Social Responsibility of Business – Responsibility towards owners, investors, consumers, employees, government and community – Role of business in environment protection – Business Ethics – Concept and Elements.

Objectives and Outcomes

Course Objective:

To understand the interrelationship between business and its environment, understand the roles and impacts of various business sectors in India, and apply principles of e-commerce and business ethics to promote responsible and sustainable business practices.

Course Outcomes:

The student will able:

CO1: To understand the meaning, definition, significance, functions, and objectives of business.

CO2: To explain the concepts of liberalization, privatization, globalization, disinvestment, and outsourcing.

CO3: To explain the types of e-commerce (B2C, B2B, C2C, C2B, B2E, B2G, P2P) and the difference between e-commerce and e-business.

CO4: To analyse the social responsibility of business, including its objectives and principles.

CO5: To describe the concept and elements of business ethics in the context of social responsibility.

PO1

PO2

PO3

PO4

PO5

PO6

PO7

PO8

PO9

PO10

PO11

PO12

PO13

PO14

PO15

CO1

1

0

0

1

1

0

0

0

0

1

1

0

1

1

0

CO2

1

0

0

1

1

0

0

0

0

1

0

1

1

0

0

CO3

1

0

0

1

0

0

0

0

0

1

1

0

1

1

0

CO4

1

0

0

1

0

0

0

0

1

1

1

0

1

1

0

CO5

1

0

0

1

1

0

0

0

1

1

1

1

1

1

0

Text Books / References

Textbooks:

  1. Keith Davis and William Frederick – Business and Society: Management, Public Policy, Ethics – McGraw Hill
  2. Peter Drucker – Management Tasks Responsibilities Practices – Routledge
  3. Peter F Drucker – The Practice of Management – Harper Business Publication

References:

  1. CB Gupta – Business Environment – Sultan Chand and Sons
  2. Francis, Ronald & Mishra, Muktha, Business Ethics – An Indian Perspective – McGraw Hill
  3. Sharma, P. – Corporate Governance, Business Ethics, and CSR – Ane Books
  4. Ghosh, N. – Business Ethics and Corporate Governance – McGraw Hill

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