Publication

Abstract : This case is about Carasid, a manufacturer of pastry and cakes in Goa. It was founded in 2007 by Mr Sunil Shrivastava and Mrs Christabel in the region of Goa. Carasid produced cakes and pastries with quality ingredients and catered to the taste buds of a wide variety of customers, including the upscale Goans and domestic and international tourists. Carasid started off with one outlet moving on to adding one more at Law College Road in Panjim, Goa and later added one more outlet in Margoa. By February 2018, Carasid had one factory in Pilerne Industrial estate in Goa and three outlets. Currently, Carasid is planning to expand its business by opening more than 10 outlets across Goa. The founder Mr Sunil was worried whether the business will be able to scale its business model successfully, as it did with its first three outlets. He was not worried about finances as much as about whether he would be able to inculcate the same foundational culture across its franchisees. He was also worried about its business ability to cater to health-conscious customers, a trend that is catching up like wildfire. Also, another cause of his worry was his concern about whether the single factory at Pilerne will be able to cater to all its outlet across Goa.