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Dr. Asha K. S. Nair

Assistant Professor (Sl. Gd.), School of Business, Amrita Vishwa Vidyapeetham, Coimbatore

Qualification: Ph.D
ks_asha@cb.amrita.edu
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Research Interest: Circular Textiles, Dynamic Capabilities, Innovation for Sustainability, Managerial Cognition and Managerial Mindsets for Sustainability, Place-based Sustainability, Sustainability Competencies

Bio Publications Conferences Miscellaneous
Bio

Dr. Asha K. S. Nair holds the position of Assistant Professor (Sl. Gd.) at Amrita Business School, Coimbatore. She did her PhD in Strategic Management and Sustainability from the Indian Institute of Management Mumbai (IIM Mumbai) and is also UGC NET qualified in Management and brings over a decade of experience in both academic and industry.

Asha’s industry experience includes her role as a marketing specialist at Thomson Reuters in Mumbai. She was a teaching assistant at S.P. Jain Institute of Management Research (SPJIMR) in Mumbai. She also co-founded Roots2shoots Organics, an initiative to provide marketing support to organic farmers in Wayanad, Kerala. This initiative reflects her deep commitment to sustainable agricultural practices and support for local farming communities.

Asha’s teaching and research emphasize the significance of competitive and corporate strategy for business growth. Her work focus on integrating sustainability into business strategy, driving transformation through critical competencies for navigating today’s rapidly evolving business environment.

Asha has been involved in voluntary work, having contributed as a sales support member for the British Heart Foundation in London and as a child educator for the AXF Foundation in Mumbai. In her personal life, Asha is passionate about animal welfare, regularly fostering stray cats and dogs.

Publications

Journal

Year : 2024

Exploring and investigating the complementarity and multidimensionality of innovation for sustainability research: Past present and future

Cite this Research Publication : Pereira, Vijay, Asha KS Nair, and Som Sekhar Bhattacharyya. "Exploring and investigating the complementarity and multidimensionality of innovation for sustainability research: Past present and future." Technovation 139 (2025): 103127.

Publisher : Elsevier

Year : 2022

Sustainability Competencies and Its Link to Innovation Capabilities

Cite this Research Publication : Nair, A.K.S. and Bhattacharyya, S.S. (2022), "Sustainability competencies and its link to innovation capabilities", European Business Review, Vol. 34 No. 6, pp. 819-836.

Publisher : Emerald insight

Year : 2019

Is Sustainability a Motive to Buy? An Exploratory Study in The Context of Mobile Applications Channel Among Young Indian Consumers

Cite this Research Publication : Nair, A.K.S. and Bhattacharyya, S.S. (2019), "Is sustainability a motive to buy? An exploratory study in the context of mobile applications channel among young Indian consumers", Foresight, Vol. 21 No. 2, pp. 177-199

Publisher : Emerald Publishing Limited

Journal Article

Year : 2023

Jugaad to Innovate Faster, Cheaper and Better – A Case Study

Cite this Research Publication : S Kavitha, Nair AKS (2023), Jugaad to Innovate Faster, Cheaper and Better - A Case Study, the Case Centre

Year : 2019

Case Analysis III Carasid: Interventions that Make Businesses Sustainable

Cite this Research Publication : Nair, A. (2019). Case Analysis III Carasid: Interventions that Make Businesses Sustainable. Vision, 23(2), 219-221.

Year : 2019

Mandatory Corporate Social Responsibility in India and Its Effect on Corporate Financial Performance: Perspectives from Institutional Theory and Resource-Based View

Cite this Research Publication : Nair, Asha KS, and Som Sekhar Bhattacharyya. "Mandatory corporate social responsibility in India and its effect on corporate financial performance: perspectives from institutional theory and resource‐based view." Business Strategy & Development 2, no. 2 (2019): 106-116.

Publisher : Wiley Online Library

Conferences
  • CRRC Conference Cambridge University
    Title : Antecedents of Sustainability Competencies: The Role of Absorptive Capacity, Place Attachment, and Paradoxical Cognition
  • International Confluence Conference on Startups and Innovation IIT Madras
    Title : A bibliometric study of design for circularity research
  • IIM K Doctoral Symposium 2020 part of Pan IIM Conference
    Title: Sustainability Mindset: Micro-foundation of Dynamic Capabilities for Innovation for Sustainability
  • Strategic Management Society (SMS) special conference held at ISB Hyderabad in December 2018
    Title: Study of CSR Act 2013 in India: Has it Done More Bad Than Good?
  • International ISDSI conference held at SPJIMR Mumbai in December 2018
    Title : Integrated strategic management model for sustainability and innovation
Miscellaneous

Research Talks Delivered

Delivered a session on Qualitative Research using NVIVO for the faculty of PSG Institute of Management on 16th October 2024

Invited Talks

Delivered a session for BNI Magnates, a group of entrepreneurs on the topic “Crafting a Strong Business Strategy for Success” on 16th December 2024 at Trivandrum

Membership

INDAM, UN PRME Working group on Sustainability Mindset

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