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Course Detail

Course Name Social Media Website Awareness
Course Code 24OEL653
Program M. Com. (Finance & Systems)
Semester Elective
Credits 2
Campus Amritapuri

Syllabus

Unit 1

Introduction to Social media; Definition – Social Media and Digital transformation; Social Networking and online communities; Social support and service; Wikipedia, Facebook, Instagram, Tagging, LinkedIn; Social mobile applications; Security settings in Facebook, Whatsapp.

Unit 2

Blogging – History; Creating blog, effect of blogging, micro blogging; Protocol, Platform, Content strategies.

Unit 3

Tweeting – Introduction, History, Protocol; Twitter; Twitter apps; Managing Twitter; #hashtag# creation and following; Security settings in Twitter.

Course Objective and Outcomes

Objectives; To understand the history, theory, technology and uses of social media; to create, collaborate, and share messages with audiences of all sizes; to know and explore the possibilities and limitations of social media. Hands on experience with several forms of social media technology; to understand and use social media productively and to evaluating new tools and platforms.

Course Outcomes

CO1 Understand the concept of Supply Chain Management and Logistics
CO2 Identify different elements of Supply Chain Management
CO3 Understandtheinventorymanagementtechniquesandfunctionsofwarehousing
CO4 Knowledge on different modes of transport
CO5 Identify the forms and process of material handling and packing

References

  1. Social Networking – Digital and Information Literacy Series by Peter K. Ryan, The Rosen Publishing Group, 2011 ISBN 1448823463, 9781448823468
  2. The Social Media Marketing Book Dan Zarrella “O’Reilly Media, Inc.”, 13-Nov-2009

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