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Women Driving the Blue Economy and Climate Solutions in Rameswaram

In January 2023, we launched the Seaweed Cultivation Training Project to empower women and women’s groups through Amrita’s integrated vocational training approach. This initiative aims to promote sustainable livelihoods while addressing economic and environmental challenges.

Seaweed, a highly adaptable marine resource, has applications across various industries such as food, agriculture, and biofuels. Its rising global demand highlights its potential to drive economic growth and environmental sustainability. Seaweed cultivation offers a transformative opportunity for rural women, equipping them with the necessary knowledge and skills to establish seaweed farming and processing as a sustainable livelihood. Beyond its economic benefits, the industry is recognized for its positive environmental contributions, including carbon sequestration and habitat restoration.

Women working on seaweed rafts

Project Objectives

  • Train women’s groups in seaweed cultivation over two years, encompassing two cultivation cycles, using Amrita’s integrated vocational training model.
  • Facilitate the formation of collective businesses among trained women and their families, fostering sustainable livelihoods and community empowerment.

Toward achieving its objectives, the project was structured into three phases, or training cycles. The first cycle took place in the coastal region of Olaikuda, within the Rameswaram municipality of Tamil Nadu.

By adopting a holistic approach and leveraging advanced technologies, the initiative equips women with the knowledge and skills required for sustainable, climate-smart aquaculture. This empowers not only the women but also their entire communities, fostering socio-economic development and environmental sustainability through sustainable seaweed farming.

Distribution of Poya boats, Baskets, Goggles and Caps

Key Achievements

  • The initiative has successfully trained 64 women (40 in 2023, 24 in 2024) in sustainable seaweed farming, providing them with the necessary skills and tools for cultivation.
  • Over 10,000 kg of seaweed were harvested from two farms in Olaikuda and Thirupalikudi villages in Ramanathapuram, generating a total income of ₹193,960 for participants.
  • 30 women received certifications from the National Skill Development Corporation (NSDC), enhancing their credentials and employability.
  • To support cultivation efforts, 265 rafts, six monoline plots, poyaboats, and other essential tools were distributed to trainees.
  • The program also offered training in value-added product development, such as seaweed-based soaps and pickles, enabling women to diversify their income streams
Day 1 – Women scared to enter the ocean
Women after getting familiarized with ocean

Outreach efforts extended to 16 villages, connecting with local stakeholders, including government bodies, vendors, and research institutions. Community engagement activities and market studies deepened understanding of local dynamics, amplifying the project’s impact.

Soap Making using Seaweed in Olaikuda Village, Ramanthapuram

Celebrating Achievements

In recognition of these efforts, Dr. Bhavani Rao R, Dean of the School of Social and Behavioural Sciences at Amrita University and lead of this project, along with the field team, were invited to the inauguration of the Seaweed Cultivation Park in Ramanathapuram by Dr L. Murugan, Hon’ble Minister of State of Fisheries, Animal Husbandry and Dairying. The women who were trained in seaweed cultivation from Olaikuda spoke at the event and shared their inspiring story:

“Before, we used to help our husbands. Now, they help us.”

Dr. Bhavani Rao and the trainees meeting the Union minister for Fisheries, Animal Husbandry & Dairying Shri Parshottam Rupala during the Seaweed Park inauguration

Trainees from the Olaikuda program are now beneficiaries under the Pradhan Mantri Matsya Sampada Yojana, a flagship initiative launched by the Government of India in 2020 (PMMSY scheme), which aims to transform the fisheries and aquaculture sector in the country by focusing on sustainable development, modernization, and improving the socio-economic conditions of fishers and fish farmers.

Michigan Ross Students Support

The program also incorporated a “Go to Market” study for seaweed products, conducted by students from the Ross School of Business, University of Michigan, USA, as part of their action-based learning project. This collaboration offered valuable insights into market opportunities and business development, aligning with national skill frameworks and further empowering participants to thrive in the growing seaweed industry.

Michigan Ross students with our Chancellor

Expanding Horizons: “Blue is the New Pink” Initiative

In 2024, we launched the next phase of our seaweed cultivation initiative, titled “Blue is the New Pink: Women Driving Sustainable Seaweed Cultivation and Climate Solutions.” This initiative is funded under the Global Environment Facility (GEF) Small Grants Programme (SGP) Operational Phase 7 and is implemented in collaboration with UNDP, the Ministry of Environment, Forests and Climate Change, and The Energy and Resources Institute (TERI). Additional partners include ESRI and Transworld Group.

This phase aims to empower 100 women from rural coastal communities in Ramanathapuram, Tamil Nadu, by equipping them with technical expertise and life skills in seaweed cultivation, seagrass meadows restoration and conservation, and Integrated Multi-Trophic Aquaculture (IMTA). These activities contribute to both the socio-economic upliftment of the communities and the conservation of marine ecosystems, directly supporting SDG 14 (Life Below Water).

LEE Activity and Classes
Seaweed farm monitoring

Scope and Impact

The initiative facilitates the creation of women-led small business units to encourage entrepreneurial activities and ocean conservation efforts while exploring the potential for blue credits as an innovative financial model. The intervention spans approximately 115 hectares of improved marine habitat practices, encompassing:

  • 3 hectares of seaweed cultivation.
  • 5 hectares of seagrass restoration through manual plantation and seed spreading.
  • 107 hectares of seagrass meadows in 14 coastal villages, where awareness sessions are conducted on the ecological value of seagrass meadows, their carbon sequestration potential, and the importance of maintaining a healthy coastline. Conservation efforts will also begin in areas previously covered with seagrass.

Fostering Sustainable Livelihoods for Dugong Habitat Conservation: A Collaborative Needs Assessment in the Gulf of Mannar

In addition, we are currently conducting a needs assessment in the Indian Gulf of Mannar Biosphere Reserve to identify sustainable livelihood opportunities that align with the preservation of Dugong habitats. This assessment, in collaboration with UNESCO and the Surabhi Foundation, includes:

  • Studying the socio-economic conditions and resource-use patterns of local communities.
  • Evaluating potential livelihoods for their environmental impacts.
  • Engaging key stakeholders, including government bodies, NGOs, and financial institutions, to support the adoption of sustainable practices.

This initiative aims to strike a balance between economic development and biodiversity conservation, ensuring long-term benefits for local communities and the marine ecosystems they depend upon.

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