Unit 1

Retail Management: Introduction, meaning and Characteristics – Functions of retailing –Structure and nature of retailing channels – changing face of retailing – retailing in India –traditional and modern retail formats in India – challenges in retail business in India – retail customer – retail consumer behaviour, factors affecting consumer decision making – stages of consumer decision process.

Unit 2

Retail market segmentation–meaning and benefits–criteria for effective market segmentation – dimensions for segmentation – retail location – importance of location decision–types of retail location–site selection analysis–retail location theories.

Unit 3

Retail merchandising – meaning–brand management and retailing–merchand is emanagement – merchandise budget, projected sales, inventory plan, competition analysis –constraints – criteria for selection of suppliers – store space management – basis of space allocation.

Unit 4

Retail pricing – introduction – objectives – pricing strategies – retail promotion strategies –promotion mix–advertising, media selection–sales promotion.

Unit 5

Relationship Marketing in Retailing: Management of Relationship,Evaluation of Relationship Marketing, Relationship, Marketing Strategies, Retail Research and Retail Audits.

Course Objective: To provide a basic understanding about the different aspects of retail management.

Course Outcomes

Textbook

1. Chetan Bajaj, Rajnish Tuli, Nishi V Srivastava – Retail Management, Oxford University Press Publication.
2. Gibson G Vedamani – Retail Management, Jaico Publishing House

Reference Books

1. Pradhan–Principles of Retail Management,Tata McGraw Hill
2. VGopal-Retail Management: AnIntroduction, ICFAI University Press
3. David Gilbert – Retail Marketing Management,