Unit 1

Human Resource Management concepts: Importance of human resource management, functions, duties, role, responsibilities and duties of personnel manager, process of manpower planning, job analysis, job description, recruitment, selection, training and development, motivation, performance appraisal, grievance handling, downsizing, termination, retirement, exit interview.

Unit 2

Marketing Management concepts: Market and marketing, importance of marketing, marketing and sales management, market segmentation, target marketing, marketing mix, market research, pricing, factors affecting pricing, advertisement and sales promotion, brand management, consumer behaviour, customer relationship management.

Unit 3

Production and Operations Management: Introduction to production and operations management, innovation management, Plant location, plant lay out – factors affecting, maintenance, materials management, inventory control and management, just- in – time, quality control, ISO series, total quality management, six sigma, kaizen.

Unit 4

Logistics and Supply Chain Management: Nature and scope of supply chain management, difference between logistics and supply chain management, managing inventory and transportation in a supply chain, role of transportation in supply chain management, transportation management system (TPS), sourcing and procuring strategies, information technology in supply chain management.

Unit 5

Business Ethics and CSR: Corporate social responsibility, companies act 2013 and clause 135, socio-economic concept of business ethics and bottom of pyramid, sustainable business management, green marketing, greening and green initiatives in India, stakeholder theory, external and internal stakeholders, corporate governance and business ethics, ethical dilemma in work place.

Course Objective:
To provide a basic understanding of managing an enterprise

Course Outcomes:

1. Shashi K. Gupta, Rosy Joshi – Human Resource Management – Kalyani Publishers
2. R.S.N. Pillai, Bhagavathi – Modern Marketing Principles and Practices – S. Chand
3. S.N. Chary – Production and Operations Management – New Age
4. Sathish C. Aliwadi, Rakesh P. Singh – Logistics Management – PHI
5. Hartman, Chatterjee – Perspectives in Business Ethics – McGraw Hill