Course

Unit 1

Introduction: Meaning and definition of research – types of research – scientific and social research –
objectives of social research – inductive and deductive methodology – significance of social research
– research and business decisions.

Unit 2

Methods and techniques of research: Distinction between basic research and applied research – case study approach – use of survey in research – census survey vs. sample survey – sources of information – classification of data into primary and secondary – methods of primary data collection and tools.

Unit 3

Concept, Theory, Hypothesis and Research Design: Importance of using the correct concepts – functions of theory – theory and facts – hypothesis – types of hypotheses – difficulties in the formulation of hypothesis – research design – definition of research design – types of design –factors affecting research design.

Unit 4

Collection and analysis of data: Sampling and sample design – methods of sampling – probability and non-probability techniques – Types of Data and Measurement Scales: Nominal, Ordinal, Interval and Ratio.

Unit 5

Preparation of Research Report: Meaning of research report – types of reports – oral andwritten – steps in preparing research report – format of the report – reference materials – Bibliography –foot notes – appendices – synopsis – evaluation of Research Report.

Course Objective:
The subject deals with the scientific method of solving a research problem systematically so that they know how to go about doing their project and research work.

Course Outcomes:

Textbooks:

1. C.R. Kothari – Research Methodology – New Age Publication
2. Vineeth, Dileep Kumar – Research Methodology – Kalyani Publishers

Reference Books:

1. V.P. Michael – Research in Management – Sage Publication
2. Amarjit Singh, A. N. Sadhu – Research Methodology in Social Sciences – Himalaya Publishing
3. Paneerselvam – Research Methodology – PHI