Unit 1

Introduction to communication and Communicating to Self: Meaning, Importance and Functions of Business Communication. Communication of persuasion, drafting, business related messages – positive and negative. Plan, Prepare, draft, Edit, Review, and Comprehend messages.

Unit 2

Business Vocabulary – Business news, Business articles. Effective Presentations and Public speaking. Non-verbal – Visual signs, Audio signals, Body language, Paralanguage, Proxemics, Time language, Haptics, Silence – Concept of Listening. Informal Communication: Grapevine, factors leading to grapevine, types of grapevine, merits and demerits of grapevine, effective use of grapevine.
Barriers to Communication and Tips for Effective Communication – Noise, lack of planning, semantic problems, cultural barriers, wrong assumptions, socio-psychological barriers, emotions, selective
perception, filtering, information over load, poor retention, poor listening, goal conflicts, offensive style of communication.

Unit 3

Business Communication: External – Writing letters – forms and layout of letters, parts of abusiness letter, tone and functions of a business letter, writing of various types of letters – inviting quotations – tenders and bids – placing orders – fulfilling orders – handling complaints, sales letters, circulars, corresponding with customers for payment, import and export correspondence, correspondence with banks and insurance companies.

Unit 4

Business Communication – Internal – Purpose of internal communication – types of internal communication – memos, office orders, office circulars, office notes, correspondence with branch offices, notifications, meeting; types of meeting, agenda, procedure, minutes, resolutions.

Unit 5

General Topics: Paraphrasing, Plagiarism, Documentation of Correspondence. Communication in groups, Group Dynamics, and Team Roles. Systematic problem solving.
Decision Making: Technique of Group Discussion, Brain Storming Sessions, Nominal Group technique, Delphi technique.

Course Objective:
To ensure that students get a good exposure to Communication in an organization and also to impart good oral and written communication skills to them.

Course Outcomes:

1. Bonet, Diana – The Business of Listening: Third Edition – Viva Books
2. Bovee, Courtland L, John V. Thill, Barbara E. Schatzman – Business Communication Today – Prentice Hall
3. Collins, Patrick – Speak with Power and Confidence – Sterling Publication
4. Fensterheim, Herbert, Jean Baer – Don’t Say Yes When You Want To Say No – DELL Publication
5. Fitikides T.J. – Common Mistakes in English – Pearson India
6. Guffey, Mary Ellen – Essentials of Business Writing – Cengage Learning
7. Edward Hall – The Silent Language – Anchor Publication
8. Hughes, Shirley – Professional Presentations: A Practical Guide to the Preparation and Performance of Successful Business Presentations – McGraw Hill
9. Kroehnert, Gary – Basic Presentation Skills – McGraw Hill
10. James Neuliep – Intercultural Communication: A Contextual Approach – Sage
11. Prasad, H.M. – How to Prepare for Group Discussion and Interview – Mc Graw Hill
12. Turton, N. D, J. B. Heaton – Longman Dictionary of Common Errors – Pearson
13. Thill, John V., Courtland L. Bovée – Excellence in Business Communication – Pearson
14. Sharma, R.C, Krishna Mohan – Business Correspondence and Report Writing – McGraw Hill