Publications

Abstract : This paper focuses on online advertising and its impacts on sales. It talks about how online advertising was few years before and how it has evolved to a great extent because of the Web 2.0 and social networks. It explores the next generation advertising like blogs, wikis, social networks and its effect on the consumers to take purchase decisions. It suggests that online advertising is effective and more and more companies are using online advertising to drive their sales and not just big technological companies. [ABSTRACT FROM AUTHOR] Copyright of Journal of Marketing & Communication is the property of Journal of Marketing & Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.