If you have any queries, contact the Amrita Office of Communication team, aoc@amrita.edu
Steadfast
Commitment
At the pinnacle of our brand strategy, the brand promise serves as the culmination of various elements. It encapsulates the core essence of the brand, representing what individuals can anticipate from Amrita Vishwa Vidyapeetham based on our foundational elements, pillars, and personality.
Diverse Visual
Representations
The first way we signify the presence of Spotify is with our Primary Logotype. It’s the clearest way we can identify our company visually. Use the primary logo in office stationery – Business cards, Letterheads, ID Cards, Note pads etc.
Wherever possible, the logo should appear in AM Maroon (Pantone 7426C) on a white background. Where this is not feasible, the following variants may be used.
Under no circumstances should the logo
be reproduced in any other colour.
When placed on imagery with a dark background or dark shade, the logo appear inreverse white. They should have a solid area of the image behind them. Ensure that the logo is visible and completely legible at all times
Reverse
Long
Use Reverse version or Long version in Advertisements and other Marketing materials – Print, TV & Digital.
Use Square or Square Reverse versions for Web icons, Social Media profiles etc.
Square
Square Reverse
The monochromatic logotype should only be used when there are not enough colors to properly reproduce the Primary Logotype.
The preferred logo orientation is horizontal. Horizontal logos are available in full colour. Use a thin vertical line to separate the logo with School/Department name
When the available horizontal space is limited or size restrictions do not allow the horizontal logo to meet minimum sizing requirements, the vertical (stacked) logo may be used.
Exclusion
Areas
The logo is protected by an invisible exclusion zone where no graphic material other than the background should appear. This is to ensure that the logo remains free from visual interference and stands out clearly. The exclusion zone should be a minimum of A where ‘A’ is the height of the VISHWA VIDYAPEETHAM text in the logo.
Diverse Visual
Representations
To make sure our logotype appears as consistently as possible throughout our communications, we’ve identified a few ways we don’t want our logotype to appear.
Diverse Visual
Representations
PANTONE 7426C
BLACK 90%
Any colour can be used in an artwork, however try avoiding the below colours as they are the brand colours of Amrita Vidyalayam, Amrita Hospital and Amrita Institutions. Attention should be given to the use of appropriate colours. Minimal colour usage is often the most effective.
HEX 033368
HEX 033368
HEX 033368
Diverse Visual
Representations
Letterheads – Use Open Sans (Semi Bold and Regular) with the logo
However, any font can be used (See Page # for more details) for Headlines, body text and other texts in Advertisements, Leaflets and other communication materials
SVG
PNG
JPEG