Publication Type : Journal Article
Source : INTERNATIONAL CONFERENCE ON MARKETING INNOVATION. Kashipur, 2023
Campus : Amritapuri
School : Department of Management
Year : 2023
Abstract :
Cite this Research Publication : Banzuelo, B., & R, H. (2023). Resilient Frugal Innovation Capability and Influence on Firm-Level Performance. INTERNATIONAL CONFERENCE ON MARKETING INNOVATION. Kashipur