Year : 2023
Resilient Frugal Innovation Capability and Influence on Firm-Level Performance
Cite this Research Publication : Banzuelo, B., & R, H. (2023). Resilient Frugal Innovation Capability and Influence on Firm-Level Performance. INTERNATIONAL CONFERENCE ON MARKETING INNOVATION. Kashipur
Year : 2023
The Impact of Inclusive Advertisements on Consumer well-being :The Meditating role of Brand Warmth and Brand Competence
Cite this Research Publication : Siju, N. M., R, H., Mohan, L., & Menon, R. (2023). The Impact of Inclusive Advertisements on Consumer well-being :The Meditating role of Brand Warmth and Brand Competence. American Marketing Association AMA. San Francisco, USA: AMA
Year : 2023
Green Consumers Purchase Intentions and Sustainable Consumption of Organic Food Products: A Conceptual Framework for the Indian Middle-Class Market
Cite this Research Publication : R, H., Mohan, L., & Shivdas, A. (2023). Green Consumers Purchase Intentions and Sustainable Consumption of Organic Food Products: A Conceptual Framework for the Indian Middle-Class Market. The 4th International Conference on Business and Technology (ICBT’2023) . Turkey: Springer
Year : 2023
Empowering MSME Resilience: Enhancing Temporal Consumables Supply Chain with Advanced CPFR Model and Sustainable Strategies
Cite this Research Publication : M, S., Krishnan, A., R, H., & Shivdas, A. (2023). Empowering MSME Resilience: Enhancing Temporal Consumables Supply Chain with Advanced CPFR Model and Sustainable Strategies. POMS India International Conference 2023. Jamshedpur, India: POMS India International Conference 2023