The BBA with Specialization in Business Analytics at Amrita Mysuru is a future-focused undergraduate programme designed to combine business management education with data-driven decision-making skills.
In today’s digital economy, organizations rely heavily on data to understand markets, optimize operations, and develop effective strategies. This programme equips students with the knowledge and analytical capabilities required to interpret business data and transform it into meaningful insights.
The curriculum integrates core management subjects with business analytics, data visualization, machine learning fundamentals, and big data technologies. Students gain hands-on experience using modern analytics tools and platforms widely used in industry.
Through a combination of classroom learning, practical labs, projects, and internships, students develop the ability to analyze complex business problems and support strategic decision-making in organizations.
Graduates of this programme are well prepared for careers in business analytics, consulting, marketing analytics, operations analytics, and data-driven business management.
This programme equips students with the knowledge and confidence to lead organizations, manage teams, and drive business growth.
The programme emphasizes hands-on learning through:
Students graduate with both managerial understanding and analytical expertise.
Amrita Vishwa Vidyapeetham has not appointed any Agent or Third-Party Client for securing admission in any programme. Students are hereby requested to contact only the toll-free number on our website for any admission related queries.
– Issued in Public Interest by Directorate of Admissions and Academic Outreach
The global demand for professionals skilled in business analytics and data-driven decision-making is growing rapidly across industries.
Organizations today collect massive volumes of data and require professionals who can analyze this information to improve performance, customer experience, and strategic planning.
Key industry trends include:
Business Analytics is considered one of the fastest-growing career domains in management, making this specialization highly valuable for future professionals.
Core Business and Management Subjects
Students gain comprehensive knowledge in major areas of business administration:
Students gain expertise in modern analytics tools and techniques.
These courses help students understand how to analyze data, identify trends, and support business strategy.
Students can further specialize through postgraduate studies such as:
| Course Code | Course Title | DSC/DSE/OE/A EC/SEC/VAC | Theory/ Practical | LTP | Credit | E S |
| Language I | AEC | T | 200 | 2 | ||
| 24ENG101 | English I | AEC | T | 200 | 2 | |
| 24BUS101 | Financial Accounting | DSC | T | 310 | 4 | |
| 24COM101 | Principles of Management | DSC | T | 300 | 3 | |
| 24CSA189 | Business Skill using PC Lab | SEC | P | 003 | 2 | |
| 24ECO101 | Economics for Decision Making | DSC | T | 300 | 3 | |
| 24MAT108 | Mathematics for Business | DSC | T | 210 | 3 | |
| 22ADM101 | Foundations of Indian Heritage | VAC | T | 201 | 2 | |
| 22AVP103 | Mastery Over Mind | VAC | T + P | 102 | 2 | |
| Total Credits (A) | 23 |
| Course Code | Course Title | DSC/DSE/OE/AEC/SEC/VAC | Theory/ Practical | LTP | Credit | E S |
| Language II | AEC | T | 200 | 2 | ||
| 24ENG111 | English II | AEC | T | 102 | 2 | |
| 24BUS111 | Marketing Management | DSC | T | 310 | 4 | |
| 24BUS112 | Business Environment | DSC | T | 310 | 4 | |
| 24COM114 | Management Information Systems | DSC | T | 210 | 3 | |
| 24BUS113 | Banking Theory and Practices | DSE | T | 300 | 3 | |
| 24MAT117 | Business Statistics and Operations Research | DSC | P | 310 | 4 | |
| 22ADM111 | Glimpses of Glorious India | VAC | T | 201 | 2 | |
| 24CUL100 | I AM TECH | VAC | P/F | |||
| 24CSA180 | Data Analysis using Excel Lab | SEC | P | 003 | 2 | |
| Total credits (B) | 26 | |||||
| Total Credits | 49 |
| Course Code | Course Title | DSC/DSE/OE/AEC/SEC/VAC | Theory/ Practical | LTP | Credit | E S |
| 24COM211 | Fundamentals of Costing | DSC | T | 310 | 4 | |
| 24BUS202 | Production and Operations Management | DSC | T | 310 | 4 | |
| 24LAW202 | Company Law | DSC | T | 210 | 3 | |
| 24BUS203 | Human Resource Management | DSC | T | 310 | 4 | |
| 24COM306 | Introduction to Research Project | DSC | T | 300 | 3 | |
| Elective 1 | DSE | T | 300 | 3 | ||
| 23LSK201 | Life Skills I | SEC | T | 102 | 2 | |
| Amrita Value Programme I | VAC | T | 100 | 1 | ||
| Total Credits (C) | 24 |
| Course Code | Course Title | DSC/DSE/OE/AEC/SEC/VAC | Theory/ Practical | LTP | Credit | E S |
| 24BUS211 | Organizational Behaviors | DSC | T | 210 | 3 | |
| 24ENV200 | Environmental Science and Sustainability | VAC | T | 310 | 4 | |
| 24LAW211 | Income Tax Law & Practice | DSC | T | 310 | 4 | |
| Elective 2 | DSE | T | 300 | 3 | ||
| Elective 3 | DSE | T | 300 | 3 | ||
| Open Elective I | GE(OE) | T/P | 300 | 3 | ||
| 23LSK211 | Life Skills II | SEC | T | 102 | 2 | |
| Amrita Value Programme II | VAC | T | 100 | 1 | ||
| Total Credits (D) | 23 | |||||
| Total Credits | 96 |
| Course Code | Course Title | DSC/DSE/OE/AECC/SEC/VAC | Theory/ Practical | LTP | Credit | E S |
| 24BUS301 | International Business | DSC | T | 310 | 4 | |
| 24BUS302 | Business Ethics & Corporate Governance | DSC | T | 310 | 4 | |
| Elective – 4 | DSE | T | 300 | 3 | ||
| Elective – 5 | DSE | T | 300 | 3 | ||
| 24BUS390# | Open Elective – II / Live-in labs# | GE(OE) | T/P | 300
012 |
3 | |
| 23LSK301 | Life Skills III | SEC | T | 102 | 2 | |
| 24BUS397 | Summer Internship | DSC | P | 3 | ||
| Total Credits (E) | 22 |
| Course Code | Course Title | DSC/DSE/OE/AECC/SEC/VAC | Theory/ Practical | LTP | Credit | E S |
| 24BUS311 | Entrepreneurship Development | DSC | T | 310 | 4 | |
| 24BUS312 | Strategic Management | DSC | T | 310 | 4 | |
| 24BUS313 | Financial Management | DSC | T | 310 | 4 | |
| Elective 6 | DSE | T | 300 | 3 | ||
| 24BUS399 | Project | DSC | P | 6 | ||
| Total credits (F) | 21 | |||||
| BBA With Specialization in Business Analytics (139 Credits) | ||||||
| Course Code | Course Title | DSC/ DSE/ OE/ AEC/ SEC/ VAC | Theory/ | LTP | Cr | ES |
| Business Analytics | ||||||
| 24BUS371 | Foundations of Business Analytics | DSE | T | 300 | 3 | |
| 24BUS372 | Data Visualization Tools – Power BI and Tableau | DSE | T/P | 300/ 012 | 3 | |
| 24BUS373 | Foundations of Machine Learning Tools | DSE | T | 300 | 3 | |
| 24BUS374 | Data Mining | DSE | T | 300 | 3 | |
| 24BUS375 | Python for Managers | DSE | T | 300 | 3 | |
| 24BUS376 | Text Analytics | DSE | T | 300 | 3 | |
| 24BUS377 | Big Data Analytics | DSE | T | 300 | 3 | |
| 24BUS378 | Introduction to R Programming | DSE | T/P | 300/ 012 | 3 | |
| Course Code | Course Title | DSC/DSE/O E/AEC/SEC/ VAC | Theory/ Practical | LTP | Cr | ES |
| Semester III | ||||||
| 24BUS330 | Social Media and Digital Marketing | DSE | T | 300 | 3 | |
| 24BUS332 | Fundamentals of Logistics | DSE | T | 300 | 3 | |
| 24BUS340 | Product and Brand Management | DSE | T | 300 | 3 | |
| 24BUS339 | Consumer Behaviour | DSE | T | 300 | 3 | |
| Semester IV | ||||||
| 24BUS241 | Industrial Relations and Labour Legislations | DSE | T | 300 | 3 | |
| 24BUS113 | Banking Theory and Practices | DSE | 300 | 3 | ||
| 24BUS338 | Warehousing and Inventory Management | DSE | T | 300 | 3 | |
| 24BUS242 | Tourism Management | DSE | T | 300 | 3 | |
| Semester V | ||||||
| 24BUS351 | Advertising and Sales Promotion | DSE | T | 300 | 3 | |
| 24BUS350 | Export Management | DSE | T | 300 | 3 | |
| 24COM365 | Corporate Sustainability: CSR and ESG | DSE | T | 300 | 3 | |
| 24BUS359 | Insurance and Risk Management | DSE | T | 300 | 3 | |
| Semester VI | ||||||
| 24BUS379 | Legal Aspects of Business | DSE | T | 300 | 3 | |
| 24BUS365 | Applied Organizational Behavior | DSE | T | 300 | 3 | |
| 24BUS361 | Communication for Managers | DSE | T | 300 | 3 | |
| 24BUS360 | Supply Chain and Logistics Management | DSE | T | 300 | 3 | |
| 24COM375 | Knowledge Management | DSE | T | 300 | 3 | |
| 24BUS370 | Sales and Distribution Management | DSE | T | 300 | 3 | |
| Course Code | Course Title | L T P | Cr |
| Paper I | |||
| 24MAL101 | Malayalam I | 2 0 0 | 2 |
| 24HIN101 | Hindi I | 2 0 0 | 2 |
| 24KAN101 | Kannada I | 2 0 0 | 2 |
| 24SAN101 | Sankrit I | 2 0 0 | 2 |
| 24TAM101 | Tamil I | 2 0 0 | 2 |
| 24ENG100 | Additional English – I | 2 0 0 | 2 |
| Paper II | |||
| 24MAL111 | Malayalam II | 2 0 0 | 2 |
| 24HIN111 | Hindi II | 2 0 0 | 2 |
| 24KAN111 | Kannada II | 2 0 0 | 2 |
| 24SAN111 | Sanskrit II | 2 0 0 | 2 |
| 24TAM111 | Tamil II | 2 0 0 | 2 |
| 24ENG110 | Additional English – II | 2 0 0 | 2 |
| Course Code | Title | LTP | Credits |
| 22ADM201 | Strategic Lessons from Mahabharata | 100 | 1 |
| 22ADM211 | Leadership from Ramayana | 100 | 1 |
| 22AVP210 | Kerala Mural Art and Painting | 100 | 1 |
| 22AVP201 | Amma’s Life and Message to the modern world | 100 | 1 |
| 22AVP204 | Lessons from the Upanishads | 100 | 1 |
| 22AVP205 | Message of the Bhagavad Gita | 100 | 1 |
| 22AVP206 | Life and Message of Swami Vivekananda | 100 | 1 |
| 22AVP207 | Life and Teachings of Spiritual Masters of India | 100 | 1 |
| 22AVP208 | Insights into Indian Arts and Literature | 100 | 1 |
| 22AVP213 | Traditional Fine Arts of India | 100 | 1 |
| 22AVP214 | Principles of Worship in India | 100 | 1 |
| 22AVP215 | Temple Mural Arts in Kerala | 100 | 1 |
| 22AVP218 | Insights into Indian Classical Music | 100 | 1 |
| 22AVP219 | Insights into Traditional Indian Painting | 100 | 1 |
| 22AVP220 | Insights into Indian Classical Dance | 100 | 1 |
| 22AVP221 | Indian Martial Arts and Self Defence | 100 | 1 |
| 22AVP209 | Yoga and Meditation | 100 | 1 |
Graduates from the BBA programme can pursue careers across multiple industries.
The modern business world needs leaders who can think strategically, manage organizations effectively, and drive innovation.
Start your management journey with the BBA programme at Amrita Mysuru and build the foundation for a successful career in business and leadership.
Apply Now.
| BBA (Business Analytics) | Merit (Yearly) | Management (Yearly) |
|---|---|---|
| Tuition Fee | 1,00,000 | 1,36,000 |
| Caution Deposit (One time) | 4,000 | 4,000 |
| Total (₹) | 1,04,000 | 1,40,000 |
| Hostel Fee Structure (for new admissions) | |||
|---|---|---|---|
| Hostel | Yearly | ||
| Caution Deposit (One Time) | 3,000 | ||
| Hostel Fee | 35,000 | ||
| Mess Fee | 49,000 | ||
| Total (₹) | 87,000 | ||
| Mandatory Health Check up Card Payable to AKH Hosptal | 750 | ||
*Note: Hostel fee will be high, if only two students are accommodated in a room
| Additional School Fee |
|---|
| Examination fee (Rs.3,000/sem) |
| One-time Convocation Fee to be paid in the final year of the Degree Program |
| Included in the Fee |
| 1. Two sets of Uniform for All UG Students |
| 2. Blazer set for BBA, B.Com programme students |
The top reasons to choose Amrita for your career
Admission Convenor
Mobile: +91 9945531123
Email: admissions@my.amrita.edu
Admission Team
Phone: +(0821) – 2548600
Mobile : +91 8792911234 +91 8951311234 +91 8296230123 +91 8296220123
Email: mysuruadmissions@amrita.edu
Placement Enqueries :
Email: shyamsundarcv@am.amrita.edu
Ph: 0476 -280 5108
For all Application (AOAP) related queries, please contact:
ugadmissions@amrita.edu
