To obtain the organizational and managerial problems based on knowledge acquired, applying the principles of management and economics for arriving at decision making.
Career Opportunities
Sales executive, Digital marketer, Business Administrator, Marketing manager, Business consultant, business analyst, etc.
Amrita Vishwa Vidyapeetham has not appointed any Agent or Third-Party Client for securing admission in any programme. Students are hereby requested to contact only the toll-free number on our website for any admission related queries.
– Issued In Public Interest By Directorate Of Admissions And Academic Outreach
Duration
4 Years- 8 Semester
Eligibility
Selection
Selection will be based on merit and interview process.
Program Fee for the year 2024-25 (Semester Wise)
Tuition Fee: Rs. 45,900
Caution Deposit: Rs. 3,000
# Scholarship available for meritorious students. Please contact Admission Office (+91 830 400 4400) for details.
| Course Code | Course Title | DSC/ DSE/ OE/ AEC/ SEC/ VAC | Theory/ Practical | LTP | Cr | ES |
| Language I | AEC | T | 200 | 2 | ||
| 24ENG101 | English I | AEC | T | 200 | 2 | |
| 24COM101 | Principles of Management | DSC | T | 300 | 3 | |
| 24BUS101 | Financial Accounting | DSC | T | 310 | 4 | |
| 24ECO101 | Economics for Decision Making | DSC | T | 300 | 3 | |
| 24MAT108 | Mathematics for Business | DSC | T | 210 | 3 | |
| 24CSA189 | Business Skills using PC Lab | SEC | P | 003 | 2 | |
| 22ADM101 | Foundations of Indian Heritage – IKS | VAC | T | 201 | 2 | |
| 22AVP103 | Mastery Over Mind | VAC | T + P | 102 | 2 | |
| Total Credits (A) | 23 | |||||
| Course Code | Course Title | DSC/ DSE/ OE/ AEC/ SEC/ VAC | Theory/ Practical | LTP | Cr | ES |
| Language II | AEC | T | 200 | 2 | ||
| 24ENG111 | English II | AEC | P | 102 | 2 | |
| 24BUS111 | Marketing Management | DSC | T | 310 | 4 | |
| 24BUS112 | Business Environment | DSC | T | 310 | 4 | |
| 24COM114 | Management Information System | DSC | T | 210 | 3 | |
| 24MAT117 | Business Statistics and Operations Research | DSC | P | 310 | 4 | |
| 24CSA180 | Data Analysis using Excel Lab | SEC | P | 003 | 2 | |
| 22ADM111 | Glimpses of Glorious India – IKS | VAC | T | 201 | 2 | |
| 24CUL100 | I AM TECH | VAC | P / F | |||
| Open Elective I | GE(OE) | T/P | 300/ 012 | 3 | ||
| Total credits (B) | 26 | |||||
| Total Credits | 49 | |||||
| Course Code | Course Title | DSC/ DSE/ OE/ AEC/ S EC/ VAC | Theory/ Practical | LTP | Cr | ES |
| 24COM211 | Fundamentals of Costing | DSC | T | 310 | 4 | |
| 24LAW201 | Mercantile Laws | DSC | T | 210 | 3 | |
| 24BUS202 | Production and Operations Management | DSC | T | 310 | 4 | |
| 24BUS203 | Human Resource Management | DSC | T | 310 | 4 | |
| Elective 1 | DSE | T | 210 | 3 | ||
| 23LSK201 | Life Skills I | SEC | T | 102 | 2 | |
| Amrita Value Programme I | VAC | T | 100 | 1 | ||
| Open Elective II/ MOOC | GE (OE) | T/P | 300/ 012 | 3 | ||
| Total Credits (C) | 24 | |||||
| Course Code | Course Title | DSC/ DSE/ OE/ AEC/ SEC/ VAC | Theory/ Practical | L T P | Cr | ES |
| 24BUS211 | Organizational Behaviour | DSC | T | 2 1 0 | 3 | |
| 24ENV200 | Environmental Science and Sustainability | VAC | T | 3 1 0 | 4 | |
| 24LAW211 | Income Tax Law and Practice | DSE | T | 3 1 0 | 4 | |
| 24CSA280 | Accounting Packages – Tally Lab | AEC | P | 1 0 2 | 2 | |
| Elective 2 | DSE | T | 3 | |||
| 23LSK211 | Life Skills II | SEC | T | 1 0 2 | 2 | |
| Amrita Value Programme II | VAC | T | 1 0 0 | 1 | ||
| Open Elective III | GE(OE) | T/P | 3 0 0/ 0 1 2 | 3 | ||
| Total Credits (D) | 22 | |||||
| Total Credits | 95 | |||||
| Course Code | Course Title | DSC/ DSE/ OE/ AECC/ SEC/ VAC | Theory/ Practical | LTP | Cr | ES |
| 24COM204 | Management Accounting | DSC | T | 310 | 4 | |
| 24BUS301 | International Business | DSE | T | 310 | 4 | |
| 24COM306 | Introduction to Research Projects | DSC | T | 300 | 3 | |
| Elective – 3 | DSE | T | 3 | |||
| 24BUS396 | Summer Internship | DSC | P | 4 | ||
| 23LSK301 | Life Skills III | SEC | T | 102 | 2 | |
| 24bus390# | Open Elective – IV / Live-in Lab# | GE(OE) | T/P | 300/ 012 | 3 | |
| Total Credits (E) | 23 | |||||
| Course Code | Course Title | DSC/DSE/OE/AECC/ SEC/VAC | Theory/ Practical | LTP | Cr | ES |
| 24BUS313 | Financial Management | DSC | T | 310 | 4 | |
| 24BUS311 | Entrepreneurship Development | DSC | T | 310 | 4 | |
| 24BUS312 | Strategic Management | DSC | T | 310 | 4 | |
| Elective 4 | DSE | T | 3 | |||
| Elective 5 | DSE | T | 3 | |||
| Elective 6 | DSE | T | 3 | |||
| Total credits (F) | 21 | |||||
| Bachelor of Business Administration (after 3 years: 139 Credits) | ||||||
| Award of BBA (after 3 years: 139 Credits) Grand Total of A+B+C+D+E+F = 139 Credits | ||||||
| Course Code | Course Title | DSC/ DSE/ OE/ AECC/ SEC/ VAC | Theory/ Practical | LTP | Cr | ES |
| 24BUS402 | Leadership Management | DSC | T | 310 | 4 | |
| 24BUS302 | Business Ethics and Corporate Governance | DSC | T | 310 | 4 | |
| 24BUS401 | International Marketing | DSE | T | 300 | 3 | |
| 24BUS405 | Total Quality Management | DSC | T | 310 | 4 | |
| 24BUS406 | ERP and E-Commerce | DSC | T | 300 | 3 | |
| 24BUS403 | Service Marketing | DSC | T | 310 | 4 | |
| Total Credits (G) | 22 | |||||
| Course Code | Course Title | DSC/ DSE/ OE/ AECC/ SEC/ VAC | Theory/ Practical | LTP | Cr | ES |
| 24COM481 | Quantitative Research Tools Lab | DSC | P | 204 | 4 | |
| 24COM495 | Research Methodology – I | DSC | T | 310 | 4 | |
| 24BUS401 | International Marketing | DSC | T | 300 | 3 | |
| 24BUS405 | Total Quality Management | DSC | T | 310 | 4 | |
| Total Credits (G) | 15 | |||||
| Course Code | Course Title | DSC/DSE/OE/AECC /SEC/VAC | Theory/ Practical | LTP | Cr | ES |
| 24BUS499 | Project | DSC | P | 8 | ||
| 24COM498 | International Conference Presentation and Research Publication. | DSC | P | 10 | ||
| Total Credits (H) | 18 | |||||
| Course Code | Course Title | DSC/ DSE/ OE/ AECC/ SEC/ VAC | Theory/ Practical | LTP | Cr | ES |
| 24COM496 | Research Methodology – II | DSC | T | 300 | 3 | |
| 24COM498 | International Conference Presentation and Research Publication | DSC | P | 10 | ||
| 24COM497 | Research Dissertation | DSC | P | 12 | ||
| Total Credits (H) | 25 | |||||
| Award of BBA (Honours) | (after 4 years: 179 Credits) | |||||
| Grand Total of A+B+C+D+E+F+G+H = 179 Credits | ||||||
| Course Code | Course Title | DSC/ DSE/ OE/ AEC/ SEC/ VAC | Theory/ Practical | LTP | Cr | ES |
| Semester III | ||||||
| 24BUS330 | Social Media and Digital Marketing | DSE | T | 300 | 3 | |
| 24BUS332 | Fundamentals of Logistics | DSE | T | 300 | 3 | |
| 24BUS340 | Product and Brand Management | DSE | T | 300 | 3 | |
| 24BUS339 | Consumer Behaviour | DSE | T | 300 | 3 | |
| Semester IV | ||||||
| 24BUS241 | Industrial Relations and Labour Legislations | DSE | T | 300 | 3 | |
| 24BUS113 | Banking Theory and Practices | DSE | 300 | 3 | ||
| 24BUS338 | Warehousing and Inventory Management | DSE | T | 300 | 3 | |
| 24BUS242 | Tourism Management | DSE | T | 300 | 3 | |
| Semester V | ||||||
| 24BUS351 | Advertising and Sales Promotion | DSE | T | 300 | 3 | |
| 24BUS350 | Export Management | DSE | T | 300 | 3 | |
| 24COM365 | Corporate Sustainability: CSR and ESG | DSE | T | 300 | 3 | |
| 24BUS359 | Insurance and Risk Management | DSE | T | 300 | 3 | |
| Semester VI | ||||||
| 24BUS379 | Legal Aspects of Business | DSE | T | 300 | 3 | |
| 24BUS365 | Applied Organizational Behavior | DSE | T | 300 | 3 | |
| 24BUS361 | Communication for Managers | DSE | T | 300 | 3 | |
| 24BUS360 | Supply Chain and Logistics Management | DSE | T | 300 | 3 | |
| 24COM375 | Knowledge Management | DSE | T | 300 | 3 | |
| 24BUS370 | Sales and Distribution Management | DSE | T | 300 | 3 | |
| Course Code | Course Title | L T P | Cr |
| Paper I | |||
| 24MAL101 | Malayalam I | 2 0 0 | 2 |
| 24HIN101 | Hindi I | 2 0 0 | 2 |
| 24KAN101 | Kannada I | 2 0 0 | 2 |
| 24SAN101 | Sankrit I | 2 0 0 | 2 |
| 24TAM101 | Tamil I | 2 0 0 | 2 |
| 24ENG100 | Additional English – I | 2 0 0 | 2 |
| Paper II | |||
| 24MAL111 | Malayalam II | 2 0 0 | 2 |
| 24HIN111 | Hindi II | 2 0 0 | 2 |
| 24KAN111 | Kannada II | 2 0 0 | 2 |
| 24SAN111 | Sanskrit II | 2 0 0 | 2 |
| 24TAM111 | Tamil II | 2 0 0 | 2 |
| 24ENG110 | Additional English – II | 2 0 0 | 2 |
| Course Code | Title | L-T-P | Credits |
| 22ADM201 | Strategic Lessons from Mahabharata | 1-0-0 | 1 |
| 22ADM211 | Leadership from Ramayana | 1-0-0 | 1 |
| 22AVP210 | Kerala Mural Art and Painting | 1-0-0 | 1 |
| 22AVP201 | Amma’s Life and Message to the modern world | 1-0-0 | 1 |
| 22AVP204 | Lessons from the Upanishads | 1-0-0 | 1 |
| 22AVP205 | Message of the Bhagavad Gita | 1-0-0 | 1 |
| 22AVP206 | Life and Message of Swami Vivekananda | 1-0-0 | 1 |
| 22AVP207 | Life and Teachings of Spiritual Masters of India | 1-0-0 | 1 |
| 22AVP208 | Insights into Indian Arts and Literature | 1-0-0 | 1 |
| 22AVP213 | Traditional Fine Arts of India | 1-0-0 | 1 |
| 22AVP214 | Principles of Worship in India | 1-0-0 | 1 |
| 22AVP215 | Temple Mural Arts in Kerala | 1-0-0 | 1 |
| 22AVP218 | Insights into Indian Classical Music | 1-0-0 | 1 |
| 22AVP219 | Insights into Traditional Indian Painting | 1-0-0 | 1 |
| 22AVP220 | Insights into Indian Classical Dance | 1-0-0 | 1 |
| 22AVP221 | Indian Martial Arts and Self Defence | 1-0-0 | 1 |
| 22AVP209 | Yoga and Meditation | 1-0-0 | 1 |
| Course Code | Title | L-T-P | Credits |
| 24OEL231 | Introduction to Accounting | 2 1 0 | 3 |
| 24OEL232 | Business Studies | 2 1 0 | 3 |
| 24OEL233 | Personal Financial Management | 2 1 0 | 3 |
| 24OEL234 | Working Capital Management | 2 1 0 | 3 |
| 24OEL235 | Non-Profit Organization | 3 0 0 | 3 |
| 24OEL236 | Digital Banking | 3 0 0 | 3 |
| 24OEL237 | Basics of Company accounts | 3 0 0 | 3 |
| 24OEL238 | Money market and Capital market | 3 0 0 | 3 |
| 24OEL239 | Macroeconomics | 3 0 0 | 3 |
| 24OEL240 | Microeconomics | 3 0 0 | 3 |
| 24OEL241 | Retail Banking | 3 0 0 | 3 |
| 24OEL242 | Business management | 3 0 0 | 3 |
| 24OEL243 | Introduction to travel and tourism | 3 0 0 | 3 |
| 24OEL244 | Basics of Insurance Management | 3 0 0 | 3 |
| 24OEL245 | Introduction to costing | 2 1 0 | 3 |
| 24OEL246 | Advertising | 3 0 0 | 3 |
| 24OEL247 | Green Marketing | 3 0 0 | 3 |
| 24OEL248 | Modern Banking | 3 0 0 | 3 |
| 24OEL249 | Project Management | 3 0 0 | 3 |
| 24OEL250 | Indian Financial System | 3 0 0 | 3 |
| 24OEL251 | B2B Marketing | 3 0 0 | 3 |
| 24OEL252 | Business Ethics | 3 0 0 | 3 |
| 24OEL253 | Sales and Distribution Management | 3 0 0 | 3 |
| 24OEL254 | Basics of Human ResourceManagement | 3 0 0 | 3 |
| 24OEL255 | Basics of Management | 3 0 0 | 3 |
| 24OEL256 | Introduction to EntrepreneurshipDevelopment | 3 0 0 | 3 |
| 24OEL257 | Understanding Travel and Tourism | 3 0 0 | 3 |
| 24OEL258 | Supply Chain Management | 3 0 0 | 3 |
| 24OEL259 | Introduction to Marketing | 3 0 0 | 3 |
| 24OEL260 | Film Appreciation | 0 1 2 | 3 |
| 24OEL261 | Introduction to Media Studies | 3 0 0 | 3 |
| 24OEL262 | Introduction to Psychology | 3 0 0 | 3 |
| 24OEL263 | Introduction to Gender Studies | 3 0 0 | 3 |
| 24OEL264 | Constitution and Media Ethics | 3 0 0 | 3 |
| 24OEL265 | Introduction to Calligraphy | 3 0 0 | 3 |
| 24OEL266 | Introduction to Branding | 3 0 0 | 3 |
| 24OEL267 | Introduction to Indian Sculptures | 3 0 0 | 3 |
| 24OEL268 | Introduction to figure drawing | 0 1 2 | 3 |
| 24OEL269 | Introduction to product sketching | 0 1 2 | 3 |
| 24OEL270 | Basics of Water Colour painting. | 0 1 2 | 3 |
| 24OEL271 | Basics of Landscape painting in water Colour | 0 1 2 | 3 |
| 24OEL272 | Basics of Oil painting | 0 1 2 | 3 |
| 24OEL273 | Anchoring and Programme Casting | 0 1 2 | 3 |
| 24OEL274 | Basics of Photography | 0 1 2 | 3 |
| 24OEL275 | Basics of Videography | 0 1 2 | 3 |
| 24OEL276 | Introduction to Fashion Photography | 0 1 2 | 3 |
| 24OEL277 | Introduction to Advertising | 3 0 0 | 3 |
| 24OEL278 | Film Theory | 3 0 0 | 3 |
| 24OEL279 | Event Management | 3 0 0 | 3 |
| 24OEL280 | Documenting Social Issues | 0 1 2 | 3 |
| 24OEL281 | Communication Strategies for Event Management | 2 1 0 | 3 |
| 24OEL282 | Effective Leadership through Non-Violence in Communication | 3 0 0 | 3 |
| 24OEL283 | Basics of Psychology and Personality Development | 3 0 0 | 3 |
| 24OEL284 | Introduction to Sci-Fi Studies | 3 0 0 | 3 |
| 24OEL285 | Campus Novels | 3 0 0 | 3 |
| 24OEL286 | Technical Communication | 3 0 0 | 3 |
| 24OEL287 | English for Academic Writing | 3 0 0 | 3 |
| 24OEL288 | English for Informal Communication | 2 0 1 | 3 |
| 24OEL289 | Orientation in Creative Writing | 2 0 1 | 3 |
| 24OEL290 | English for Competitive Exams and Interviews | 3 0 0 | 3 |
| 24OEL291 | Introduction to Comic Studies | 3 0 0 | 3 |
| 24OEL292 | Introduction to Food Studies | 3 0 0 | 3 |
| 24OEL293 | Film and Literature | 3 0 0 | 3 |
| 24OEL294 | Computer Aided Language Learning | 3 0 0 | 3 |
| 24OEL295 | Theatre and Communication | 3 0 0 | 3 |
| 24OEL296 | Women’s Writing in India | 3 0 0 | 3 |
The top reasons to choose Amrita for your career
Admissions
+91 830 4004400, +91 484 280 2000
admission@kh.amrita.edu
For all Application (AOAP) related queries, please contact:
ugadmissions@amrita.edu
