Publication

Abstract : Today’s world is absorbed with digital technology and developments, from daily bread to business, home to office implementation of electronic gadgets have become the part and parcel of the life. Mobile Wallet has changed the world’s payments system by providing multiple digital services right from utility payment to e-tailing. In India, the growing adoption of the smart phone’s and mobile internet has given a boost to the mobile wallet industry in India. The present study is focused on preference of young customers towards mobile wallets in Thrissur City and effectively analyzed the impact of demographic variables on the usage of Mobile wallets. A total of 60 respondents was analyzed from Thrissur City and their responses were analyzed. This study will help in developing appropriate strategies for Mobile wallet companies to tap the potential customers.