Publication

Abstract : Watching cartoons and animations is the favorite pastime of many children. In the past, parents and immediate family members taught moral values and cultural ethos to children - a role which is now played by television. Indigenous cultural values can easily be nurtured in children's minds through popular cultural artifacts like cartoons. But cartoons are not just sources of entertainment; they also educate and sometimes feed ideologically loaded messages. Hence, studying the content of children's television programs, especially cartoons, has become an interesting and challenging area in the field of academic research. This paper tries to identify the indigenous cultural values portrayed in the animated series Chhota Bheem.