Our vision is to lead research efforts that have a profound impact on society by promoting sustainable marketing practices. At the core of our approach lies the collection of primary data, rigorously gathered to ensure accuracy and relevance. The overarching purpose of this research endeavor is to create a substantial and lasting value proposition, benefiting both the academic community and corporate entities alike. We aspire to bridge the gap between theory and practice, thereby generating insights that not only enrich academic knowledge but also enhance contemporary corporate strategies. Our ultimate goal is to shape a future where sustainable marketing becomes intrinsic to business strategies. We envision a world in which research acts as a catalyst for positive change, propelling the adoption of environmentally and socially responsible practices in the corporate landscape. This synergy between academia and industry fosters a transformative force that pushes sustainable marketing to the forefront of contemporary business practices, creating a more sustainable and ethical future for all.

Vision

• The Vision is to conduct the research in the area which contribute to the society in the form of sustainable marketing. The research is conducted on the basis of primary data collection

Mission

• The purpose of the research is to make sure that the research so conducted will be of value addition to both the academic and the company as such. This value addition should be considered by the company for its contemporary practices.

Proposed initiative

• One article on consumer behavior effectively within an year which will be sure of a good quality.