About
Dr. Ritu Chhikara, with an MBA and PhD, both from the FMS of Delhi University, is currently an Associate Professor of Marketing and Sustainability. She has more than 15 years of combined experience in industry, research, and academia. She has worked for Microsoft after her MBA from FMS and has been an award-winning teacher after she completed her PhD and joined academia.
Dr. Ritu continues to be a published author of peer reviewed research articles and cases in ABDC, Scopus and UGC (Govt of India) listed journals. Apart from her contribution in areas of teaching and research, she has worked on several consulting projects including that of the NITI Aayog, ICCSR, and Lakshya Food Ltd, and continues to engage with the industry and policy makers through consulting and advocacy work. She has established and continues to head the Centre for Sustainability Research and Advocacy (CSRA) at our university. She is frequently invited as speaker to various national and international forums.
Ritu is trained in Innovative teaching pedagogies such as Case Method and technology-driven teaching by Imperial College London (UK), IIM Ahmedabad, Singapore Management University (SMU) and IIM Indore. She has to her credit consulting projects from both Public and Private sectors, such as from NITI Aayog, ICSSR and Lakshya Foods Ltd. Her research covers areas including Sustainable marketing, Sensory marketing, and consumer psychology. She published research papers in journals such as Journal of Brand Management, Academy of Marketing Studies Journal, Health Marketing Quarterly, Construction Innovation, The Marketing Review, Transportation Research Part D, Strategic Change, Journal of Business and Management, and many others. Her management cases are published in journals such as Sage Business Cases, Asian Journal of Management Cases, Journal of Operations and Strategic Planning, Small Enterprise Research, among others.
As a management educator and researcher, she combines her concern for sustainable and ethical consumption. Ritu is inspired by learnings from ancient Indian wisdom and its modern articulation.