Publication

Abstract : News is valued by the way it is presented to the readers, listeners, viewers in various medium like print and electronic space. Medium play remarkable role in expanding the reach of news to the society. Animation has an effective mechanism with imagination to communicate globally through Information, Education and Entertainment. Politoons is a term arises from the word political cartoons in which the illustrations represent the political current events with the personalities. Politoons give an approach to build a perceptive among public about their politicians and their principles. This study states that how the news content and value has been transformed into animation by creating a visual with the help of various elements like characters, sound, objects, symbols, etc… It also speaks about how the news channels are using animated characters as a new medium to transfer the information to the viewers.