Vijayalakshmi S., from Amrita School of Business, Coimbatore campus, was selected to represent India at ESOMAR’s APAC 2015 Conference to be held in Singapore. She is from the Institute’s 2013-2015 batch of marketing majors and has always had a penchant for the subject. She had prior work experience of about three years in mainline advertising from premier agencies in India such as Lowe Lintas and RKSwamy BBDO before taking up her MBA at Amrita School of Business, Coimbatore.

ESOMAR has a phenomenal practice of including students from various parts of the world in their global conferences.  In this way, students who are the future of market research are able to meet the Who’s Who of the industry and learn directly from them.  Generally, one person from each country is chosen from among a pool of students from various universities as the student representative at the conference. The selection is based on the profiling the students’ merit and the colleges’ recommendations.

ESOMAR is an international organization that works on promoting the development of market research by partnering with various organizations and experts across the world. ESOMAR conducts various global events on market research, providing a chance for collaboration among the best minds in the field.  ESOMAR is a real eye-opener for MBA students in terms of international learning and networking experience, where they will get opportunities to meet the top hats of market research from across the globe, while enjoying their time in various landmark countries.